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Updated June 29, 2026
Shopify

24.4K Shopify Stores Using Sherpas: Smart SEO: Usage Stats & Trends (2026)

24,374 Shopify stores currently use Sherpas: Smart SEO, with 3,304 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 76% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

76%
Social media
8%
Meta ads
68%
Contact info
Total Stores
24,374
Active Shopify stores
New (30d)
3,304
Newly added in the last 30 days
Avg. Products
636
Among 24,051 stores with catalog data
Avg. Price
$261
Among 23,960 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,671 1,835 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

3,304 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the Shopify average of 19%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,910 · 12%
10-49 6,632 · 28%
50-199 6,955 · 29%
200-999 5,112 · 21%
1k-4.9k 1,819 · 8%
5k+ 623 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
22% coverage
Home & Garden
14% coverage
Beauty & Cosmetics
10% coverage
Food & Beverages
6% coverage
Arts & Entertainment
5% coverage
Jewelry & Watches
5% coverage
Health
5% coverage
Electronics
5% coverage
Celebrations & Gifts
4% coverage
Toys & Games
2% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 636 products per store. That's larger than the Shopify average of 407. The strongest country concentrations are United States, United Kingdom, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 6,395 · 27%
$25-$49 6,911 · 29%
$50-$99 4,428 · 18%
$100-$199 2,491 · 10%
$200-$499 1,918 · 8%
$500+ 1,817 · 8%
Store currencies
USD 9,800 EUR 5,368 GBP 2,152 AUD 1,263 CAD 1,102 INR 888 JPY 302 AED 260

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $261 because some stores price much higher, pulling it up. That's above the Shopify average of $218.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (71%), Facebook (57%), TikTok (28%).

Instagram
71%
Facebook
57%
TikTok
28%
YouTube
24%
Twitter / X
12%
Pinterest
12%
LinkedIn
7%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 8% run Meta ads. That's 20 percentage points above the Shopify average of 56%.

Marketing & analytics tools

Google Analytics (60%), Google Tag Manager (18%), Google Ads (6%).

Google Analytics
60%
Google Tag Manager
18%
Google Ads
6%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Impulse.

Dawn 22% Horizon 6% Impulse 3% Prestige 3% Be Yours 2% Refresh 2% Craft 2% Minimog - Os 2.0 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

94 products $42 avg 6 ads
Beauty & Cosmetics Amp Back in Stock | PreOrder CK: Abandoned cart on WhatsApp
1,975 products $191 avg 1 ads
Home & Garden Garden Supplies Home Decor EG Auto Add to Cart Free Gift Judge.me Product Reviews App
Nardina United States
15 products $12 avg 3 ads
Food & Beverages Desserts Bakery Judge.me Product Reviews App Poptin Exit Popup Email Pop Up
350 products $10 avg 2 ads
Celebrations & Gifts Shopify Inbox Klaviyo: Email Marketing & SMS
560 products $7 avg 12 ads
Apparel & Accessories EcomRise: Upsell & Bundles Judge.me Product Reviews App
138 products $3 avg 6 ads
Home & Garden Office Supplies Travel Home Decor Office Supplies CK: Abandoned cart on WhatsApp Trustify Facebook Reviews App
1,464 products $63 avg 1 ads
Electronics Lighting XO Insert Code Judge.me Product Reviews App
12 products $28 avg 8 ads
Food & Beverages UpPromote Affiliate Marketing T Lab ‑ AI Language Translate
23 products $8 avg 1 ads
Baby & Kids Kids Clothing Judge.me Product Reviews App Sherpas: Smart SEO
532 products $165 avg 1 ads
Apparel & Accessories Women's Clothing Clothing BEAST Currency Converter Shopify Inbox
36 products $41 avg 1 ads
Beauty & Cosmetics Skincare UpPromote Affiliate Marketing Junip Product Reviews App & AI
26 products $70 avg 3 ads
Apparel & Accessories Clothing Men's Clothing FBP: Fast Bundle & Upsell App Pandectes GDPR Compliance

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FAQ

How many Shopify stores currently use Sherpas: Smart SEO?

Our database tracks 24,374 active Shopify stores using Sherpas: Smart SEO.

How fast is Sherpas: Smart SEO adoption growing?

In the last 30 days, 3,304 new stores were found using Sherpas: Smart SEO, showing a 14% monthly growth in adoption.

What is the average catalog size for stores using Sherpas: Smart SEO?

Among Shopify stores using Sherpas: Smart SEO with catalog data, the average is around 636 products, with most falling in the 50-199 range.

What other apps do Sherpas: Smart SEO users typically install?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.