417 Shopify Subscription Stores: Stats & Market Data (2026)
417 active Shopify stores fall into the Subscription segment, with 18 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Celebrations & Gifts, Arts & Entertainment. 68% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
18 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 159 because some stores carry much larger inventories. That's smaller than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, Canada.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $88 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Recharge Subscriptions App, Judge.me Product Reviews App.
Marketing & analytics tools
Google Analytics (39%), Google Tag Manager (13%), Facebook Pixel (5%).
Popular themes
The most used are Dawn, Debut, Horizon.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Geolocation Redirects Geo:Pro
Elevar Conversion Tracking
UpPromote Affiliate Marketing
404/301 SC Easy URL Redirects
AdRoll Marketing & Advertising
Hotjar Install
Kaching Bundles App & Upsells
EG Auto Add to Cart Free Gift
Elevar Conversion Tracking
Junip Product Reviews App & AI
Hextom: Countdown Timer Bar
EG Auto Add to Cart Free Gift
PC ‑ Custom Product Options
Recharge Subscriptions App
UpPromote Affiliate Marketing
Powerful Contact Form Builder
Judge.me Product Reviews App
Fontify: Google & Custom Fonts
Pop Convert ‑ Pop Ups, Banners
Seal Subscriptions App
404/301 SC Easy URL Redirects
Klaviyo: Email Marketing & SMS
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Start Free TrialFAQ
How many Shopify Subscription stores are there?
We currently track 417 active Shopify stores in the Subscription segment.
Are Shopify Subscription stores growing?
Yes. In the last 30 days, 18 new stores were indexed in the Subscription segment, showing a 4% monthly growth rate.
What is the average product price in Shopify Subscription stores?
Among stores with pricing data, the average listed price is about $88, with the most common pricing band at Under $25.
What apps are most popular for Shopify Subscription stores?
The top apps are Klaviyo: Email Marketing & SMS, Recharge Subscriptions App, Judge.me Product Reviews App. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (65%), Facebook (51%), YouTube (22%).
Social media adoption is strong at 68%, and 7% of stores run Meta ad campaigns. That's 9 percentage points above the Shopify average of 59%.