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Shopify topic analytics
Topic
Updated Apr 6, 2026
Shopify

300 Shopify Underwear store Stores: Stats & Market Data (2026)

300 active Shopify stores fall into the Underwear store segment, with 27 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Adult, Beauty & Cosmetics. 67% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

67%
Social media
10%
Meta ads
56%
Contact info
Total Stores
300
Active Shopify stores
New (30d)
27
Newly added in the last 30 days
Avg. Products
282
Among 286 stores with catalog data
Avg. Price
$39
Among 280 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

20 10 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

27 new stores were added in the past 30 days (9% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 76 · 27%
10-49 92 · 32%
50-199 56 · 20%
200-999 47 · 16%
1k-4.9k 12 · 4%
5k+ 3 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
100% coverage
Adult
2% coverage
Beauty & Cosmetics
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 282 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, Germany, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 100 · 36%
$25-$49 116 · 41%
$50-$99 54 · 19%
$100-$199 8 · 3%
$200-$499 2 · 1%
Store currencies
USD 94 EUR 67 GBP 27 AUD 16 COP 11 JPY 10 CAD 9 INR 8

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $39 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App, Kiwi Size Chart & Recommender.

Social media platforms

Instagram (61%), Facebook (49%), TikTok (24%).

Instagram
61%
Facebook
49%
TikTok
24%
YouTube
15%
Twitter / X
13%
Pinterest
7%
LinkedIn
2%

Social media adoption is strong at 67%, and 10% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (43%), Google Tag Manager (14%), Google Ads (6%).

Google Analytics
43%
Google Tag Manager
14%
Google Ads
6%
Facebook Pixel
4%
TikTok Pixel
3%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 22% Horizon 4% Shrine Pro 3% Prestige 3% Spotlight 3% Symmetry 3% Impulse 2% Pipeline 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

32 products $52 avg 2 ads
Apparel & Accessories men's underwear sustainable fashion Seal Subscriptions App
108 products $22 avg 25 ads
Apparel & Accessories custom underwear personalized lingerie
quintero10 Colombia
196 products $22 avg 2 ads
Apparel & Accessories lingerie store intimate apparel
361 products $36 avg 4 ads
Apparel & Accessories women's lingerie women's clothing Chatra — Live Chat & Chatbot Covet Instagram Feed & Reviews
1,174 products $71 avg 35 ads
Apparel & Accessories fitness underwear fitness kits
109 products $5 avg 3 ads
Apparel & Accessories underwear store cotton underwear
Chic LB Lebanon
39 products $16 avg 1 ads
Apparel & Accessories underwear store lingerie shopping
Greatwood Underwear United States
55 products $17 avg
Apparel & Accessories underwear store clothing Route
TwistedUnderwearCo United States
6 products $36 avg
Apparel & Accessories underwear store lingerie shop
538 products $88 avg
Apparel & Accessories underwear store women's lingerie
36 products $28 avg
Apparel & Accessories feminine fashion underwear store
286 products $56 avg
Apparel & Accessories underwear store lingerie shop

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FAQ

How many Shopify Underwear store stores are there?

We currently track 300 active Shopify stores in the Underwear store segment.

Are Shopify Underwear store stores growing?

Yes. In the last 30 days, 27 new stores were indexed in the Underwear store segment, showing a 9% monthly growth rate.

What is the average product price in Shopify Underwear store stores?

Among stores with pricing data, the average listed price is about $39, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Underwear store stores?

The top apps are Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App, Kiwi Size Chart & Recommender. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.