223 Shopify Variety Stores: Stats & Market Data (2026)
223 active Shopify stores fall into the Variety segment, with 41 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Home & Garden, Apparel & Accessories, Electronics. 37% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
41 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 50-199 product range is most common. The average is 382 products per store. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, Colombia, Pakistan.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $38 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Releasit COD Form & Upsells, Judge.me Product Reviews App, Dropi.
Marketing & analytics tools
Google Analytics (22%), Facebook Pixel (11%), Google Tag Manager (8%).
Popular themes
The most used are Dawn, Horizon, Shrine Pro.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Dropi
Judge.me Product Reviews App
Releasit COD Form & Upsells
Judge.me Product Reviews App
SP Sales Pop up Social Proof
Snapchat Ads
Judge.me Product Reviews App
Wishlist Hero
Judge.me Product Reviews App
Releasit COD Form & Upsells
Judge.me Product Reviews App
EAZE WhatsApp Button
Microsoft Clarity: AI Insights
Pumper Bundles Quantity Breaks
File Upload & Image ‑ Uploadly
Poptin Exit Popup Email Pop Up
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Start Free TrialFAQ
How many Shopify Variety stores are there?
We currently track 223 active Shopify stores in the Variety segment.
Are Shopify Variety stores growing?
Yes. In the last 30 days, 41 new stores were indexed in the Variety segment, showing a 18% monthly growth rate.
What is the average product price in Shopify Variety stores?
Among stores with pricing data, the average listed price is about $38, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Variety stores?
The top apps are Releasit COD Form & Upsells, Judge.me Product Reviews App, Dropi. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (35%), Facebook (27%), TikTok (9%).
About 37% of stores maintain social media profiles and 11% run Meta ads — moderate marketing investment overall. That's 22 percentage points below the Shopify average of 59%.