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Topic
Updated May 25, 2026
Shopify

506 Shopify Wallet Stores: Stats & Market Data (2026)

506 active Shopify stores fall into the Wallet segment, with 42 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Electronics, Home & Garden. 59% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

59%
Social media
12%
Meta ads
46%
Contact info
Total Stores
506
Active Shopify stores
New (30d)
42
Newly added in the last 30 days
Avg. Products
146
Among 505 stores with catalog data
Avg. Price
$83
Among 505 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

50 25 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

42 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Shopify average of 27%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 143 · 28%
10-49 177 · 35%
50-199 116 · 23%
200-999 54 · 11%
1k-4.9k 14 · 3%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
90% coverage
Electronics
5% coverage
Home & Garden
2% coverage
Jewelry & Watches
2% coverage
Celebrations & Gifts
1% coverage
Office Supplies
1% coverage
Arts & Entertainment
1% coverage
General Merchandise
1% coverage
Hardware
1% coverage
Beauty & Cosmetics
1% coverage
Antiques & Collectibles 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 146 because some stores carry much larger inventories. That's smaller than the Shopify average of 435. The strongest country concentrations are United States, Pakistan, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 122 · 24%
$25-$49 160 · 32%
$50-$99 123 · 24%
$100-$199 64 · 13%
$200-$499 28 · 6%
$500+ 8 · 2%
Store currencies
USD 217 EUR 71 PKR 31 JPY 25 GBP 22 INR 22 CAD 18 AUD 15

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $83 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (55%), Facebook (40%), TikTok (17%).

Instagram
55%
Facebook
40%
TikTok
17%
YouTube
12%
Twitter / X
11%
Pinterest
5%
LinkedIn
1%

Social media adoption is strong at 59%, and 12% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (25%), Google Tag Manager (8%), Facebook Pixel (3%).

Google Analytics
25%
Google Tag Manager
8%
Facebook Pixel
3%
Google Ads
3%
TikTok Pixel
3%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 25% Horizon 8% Debut 5% Prestige 4% Shrine Pro 3% Craft 2% Origin 2% Impact 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

21 products $22 avg 34 ads
Apparel & Accessories wallet minimal wallet Microsoft Clarity: AI Insights Omnisend Email Marketing & SMS
côte&ciel Official United States
110 products $208 avg 1 ads
Apparel & Accessories bags fashion accessories
12 products $27 avg 4 ads
Apparel & Accessories wallet keychain Analyzify (GA4 & Ads Tracking) T Lab ‑ AI Language Translate
Bagoria Pakistan
123 products $8 avg 1 ads
Apparel & Accessories bag handbag
26 products $9 avg 1 ads
Electronics mobile wallet Judge.me Product Reviews App RT: Social Chat, Live Chat
67 products $9 avg 10 ads
Apparel & Accessories wallet card holder
191 products $55 avg 1 ads
Apparel & Accessories luggage backpack Microsoft Clarity: AI Insights UFE Cross Sell & Upsell Bundle
ClickMore Pakistan
365 products $7 avg 8 ads
Apparel & Accessories Home & Garden Vehicles & Parts car care fashion accessories EasySell COD Form & Upsells Conzia Page Speed Booster
843 products $115 avg
Apparel & Accessories handmade hand-sewn AfterShip Email Marketing,SMS TA AI Product Labels & Badges
258 products $253 avg
Apparel & Accessories bags dress Klaviyo: Email Marketing & SMS
ALCANSTORE Netherlands
22 products $58 avg
Apparel & Accessories wallet accessories Loox ‑ Product Reviews App
54 products $94 avg
Apparel & Accessories wallet Shopify Inbox Printful: Print on Demand

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FAQ

How many Shopify Wallet stores are there?

We currently track 506 active Shopify stores in the Wallet segment.

Are Shopify Wallet stores growing?

Yes. In the last 30 days, 42 new stores were indexed in the Wallet segment, showing a 8% monthly growth rate.

What is the average product price in Shopify Wallet stores?

Among stores with pricing data, the average listed price is about $83, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Wallet stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.