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Topic
Updated Apr 6, 2026
Shopify

1,515 Shopify Wax melts Stores: Stats & Market Data (2026)

1,515 active Shopify stores fall into the Wax melts segment, with 48 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Celebrations & Gifts, Beauty & Cosmetics. 71% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

71%
Social media
4%
Meta ads
42%
Contact info
Total Stores
1,515
Active Shopify stores
New (30d)
48
Newly added in the last 30 days
Avg. Products
124
Among 1,505 stores with catalog data
Avg. Price
$17
Among 1,495 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

47 23 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

48 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 86 · 6%
10-49 636 · 42%
50-199 614 · 41%
200-999 155 · 10%
1k-4.9k 12 · 1%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
90% coverage
Celebrations & Gifts
8% coverage
Beauty & Cosmetics
6% coverage
Arts & Entertainment
4% coverage
Apparel & Accessories 6 Animals & Pet Supplies 5 Health 4 Jewelry & Watches 4 Adult 2 Books & Literature 2 Food & Beverages 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 124 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,288 · 86%
$25-$49 182 · 12%
$50-$99 18 · 1%
$100-$199 5 · 0%
$200-$499 1 · 0%
$500+ 1 · 0%
Store currencies
USD 895 GBP 390 EUR 84 AUD 62 CAD 39 INR 12 NZD 9 ZAR 5

Among stores with pricing data, the most common price range is Under $25. The average is higher at $17 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Smile: Loyalty Program Rewards, Klaviyo: Email Marketing & SMS, Seal Subscriptions App.

Social media platforms

Instagram (65%), Facebook (55%), TikTok (27%).

Instagram
65%
Facebook
55%
TikTok
27%
Pinterest
8%
YouTube
8%
Twitter / X
6%
LinkedIn
0%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 4% run Meta ads.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (4%), Google Ads (1%).

Google Analytics
28%
Google Tag Manager
4%
Google Ads
1%
Facebook Pixel
1%
Pinterest Pixel
0%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Debut, Craft.

Dawn 31% Debut 11% Craft 10% Studio 3% Sense 3% Horizon 3% Refresh 3% Minimal 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

17 products $65 avg 1 ads
Home & Garden scented candles coconut soy candle
162 products $21 avg 1 ads
Home & Garden bath & body candle AfterShip Email Marketing,SMS
20 products $11 avg 3 ads
Home & Garden wax melts home fragrance
40 products $22 avg 1 ads
Home & Garden soy wax candles wax melts Smile: Loyalty Program Rewards Recharge Subscriptions App
45 products $14 avg 1 ads
Home & Garden soy candles wax melts
72 products $10 avg 1 ads
Home & Garden soy candles wax melts
421 products $10 avg 12 ads
Home & Garden Celebrations & Gifts wax melts home fragrance Afterpay On‑Site Messaging
37 products $16 avg 5 ads
Home & Garden scented candles home fragrance
290 products $18 avg 7 ads
Home & Garden wax melts scented products
15 products $6 avg
Home & Garden wax melts scented wax melts Free Shipping Bear
242 products $12 avg
Home & Garden candles room fragrances
The October Haus United States
22 products $14 avg
Home & Garden candle wax melts

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FAQ

How many Shopify Wax melts stores are there?

We currently track 1,515 active Shopify stores in the Wax melts segment.

Are Shopify Wax melts stores growing?

Yes. In the last 30 days, 48 new stores were indexed in the Wax melts segment, showing a 3% monthly growth rate.

What is the average product price in Shopify Wax melts stores?

Among stores with pricing data, the average listed price is about $17, with the most common pricing band at Under $25.

What apps are most popular for Shopify Wax melts stores?

The top apps are Smile: Loyalty Program Rewards, Klaviyo: Email Marketing & SMS, Seal Subscriptions App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.