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Topic
Updated Apr 6, 2026
Shopify

899 Shopify Wellness store Stores: Stats & Market Data (2026)

899 active Shopify stores fall into the Wellness store segment, with 89 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 56% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

56%
Social media
10%
Meta ads
49%
Contact info
Total Stores
899
Active Shopify stores
New (30d)
89
Newly added in the last 30 days
Avg. Products
131
Among 874 stores with catalog data
Avg. Price
$229
Among 854 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

82 41 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

89 new stores were added in the past 30 days (10% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 356 · 41%
10-49 303 · 35%
50-199 152 · 17%
200-999 42 · 5%
1k-4.9k 19 · 2%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
82% coverage
Beauty & Cosmetics
19% coverage
Food & Beverages
6% coverage
Adult
4% coverage
Home & Garden
3% coverage
Apparel & Accessories
1% coverage
Arts & Entertainment
1% coverage
Books & Literature
0% coverage
Celebrations & Gifts
0% coverage
Electronics
0% coverage
Education & Courses 2

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 131 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, Colombia, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 307 · 36%
$25-$49 349 · 41%
$50-$99 121 · 14%
$100-$199 36 · 4%
$200-$499 15 · 2%
$500+ 26 · 3%
Store currencies
USD 430 EUR 67 COP 60 GBP 56 INR 51 CAD 33 AUD 31 MXN 17

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $229 because some stores price much higher, pulling it up. That's above the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Seal Subscriptions App, Recharge Subscriptions App.

Social media platforms

Instagram (50%), Facebook (43%), YouTube (15%).

Instagram
50%
Facebook
43%
YouTube
15%
TikTok
12%
Twitter / X
9%
Pinterest
4%
LinkedIn
3%

Social media adoption is strong at 56%, and 10% of stores run Meta ad campaigns. That's 10 percentage points below the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (14%), Facebook Pixel (5%).

Google Analytics
31%
Google Tag Manager
14%
Facebook Pixel
5%
Google Ads
4%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 22% Horizon 8% Debut 5% Shrine Pro 5% Sense 5% Refresh 4% Shrine 2% Ella 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

15 products $68 avg 1 ads
Health health supplements nutrition Bundler ‑ Product Bundles App Privy ‑ Email, SMS & Pop Ups
71 products $33 avg 11 ads
Health natural supplements skincare products Recharge Subscriptions App
8 products $10 avg 3 ads
Health wellness store herbal supplements
11 products $62 avg 8 ads
Health wellness store clinical-backed
SANRAE Wellness South Africa
9 products $24 avg 5 ads
Health wellness store tea products
38 products $42 avg 2 ads
Health herbal supplements cbd products
163 products $25 avg 18 ads
Health Beauty & Cosmetics health supplements beauty products
8 products $23 avg 5 ads
Health wellness store health products
878 products $63 avg
wellness store self-care products Hextom: Email Collection Bar Privy ‑ Email, SMS & Pop Ups
Shapiro MD United States
18 products $76 avg
Health wellness store natural health Recharge Subscriptions App
344 products $2 avg
Health ayurvedic health products natural supplements
64 products $91 avg
Health gut health supplements detox programs Recharge Subscriptions App

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FAQ

How many Shopify Wellness store stores are there?

We currently track 899 active Shopify stores in the Wellness store segment.

Are Shopify Wellness store stores growing?

Yes. In the last 30 days, 89 new stores were indexed in the Wellness store segment, showing a 10% monthly growth rate.

What is the average product price in Shopify Wellness store stores?

Among stores with pricing data, the average listed price is about $229, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Wellness store stores?

The top apps are Klaviyo: Email Marketing & SMS, Seal Subscriptions App, Recharge Subscriptions App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.