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Topic
Updated May 18, 2026
Shopify

174 Shopify Winter apparel Stores: Stats & Market Data (2026)

174 active Shopify stores fall into the Winter apparel segment, with 34 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Apparel & Accessories, Sporting Goods, Home & Garden. 65% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

65%
Social media
4%
Meta ads
55%
Contact info
Total Stores
174
Active Shopify stores
New (30d)
34
Newly added in the last 30 days
Avg. Products
458
Among 173 stores with catalog data
Avg. Price
$144
Among 172 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

23 11 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

34 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 34%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 30 · 17%
10-49 58 · 34%
50-199 45 · 26%
200-999 23 · 13%
1k-4.9k 14 · 8%
5k+ 3 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
94% coverage
Sporting Goods
6% coverage
Home & Garden
2% coverage
Arts & Entertainment
1% coverage
Celebrations & Gifts
1% coverage
Electronics
1% coverage
Jewelry & Watches
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 458 because some stores carry much larger inventories. The strongest country concentrations are United States, Canada, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 22 · 13%
$25-$49 30 · 17%
$50-$99 44 · 26%
$100-$199 43 · 25%
$200-$499 27 · 16%
$500+ 6 · 3%
Store currencies
USD 83 EUR 25 CAD 22 GBP 11 AUD 9 EGP 4 SEK 4 INR 2

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $144. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (62%), Facebook (52%), TikTok (22%).

Instagram
62%
Facebook
52%
TikTok
22%
YouTube
16%
Twitter / X
9%
LinkedIn
6%
Pinterest
5%

Social media adoption is strong at 65%, and 4% of stores run Meta ad campaigns. That's 6 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (40%), Google Tag Manager (11%), Google Ads (7%).

Google Analytics
40%
Google Tag Manager
11%
Google Ads
7%
Facebook Pixel
4%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Horizon, Impulse.

Dawn 19% Horizon 9% Impulse 3% Reformation 3% Brooklyn 2% Debut 2% Impact 2% Prestige 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

678 products $415 avg
Apparel & Accessories luxury clothing designer shirts Blockify Fraud Filter, Blocker
67 products $80 avg
Apparel & Accessories clothing store winter apparel Consentik GDPR Cookie Banner Gelato: Print on Demand
97 products $55 avg
Apparel & Accessories wool mittens knitted caps
125 products $196 avg
Apparel & Accessories ski gear snowboard clothing Klaviyo: Email Marketing & SMS Trustpilot Reviews
Second Verse South Africa
35 products $13 avg
Apparel & Accessories winter clothing jacket store
3,019 products $100 avg
Apparel & Accessories ski gear winter apparel Afterpay On‑Site Messaging Analyzely ‑ Google Analytics 4
6 products $64 avg
Apparel & Accessories streetwear casual
2,070 products $204 avg
Apparel & Accessories Sporting Goods snowboard shop snow gear
UNIFORMAL United States
8 products $90 avg
Apparel & Accessories thermal wear men's clothing
Fur-Gala Mexico
92 products $586 avg
Apparel & Accessories fur coats winter apparel Klaviyo: Email Marketing & SMS
3,362 products $161 avg
Apparel & Accessories ski snowboard Shogun ‑ Landing Page Builder
ARTCZN United States
7 products $25 avg
Apparel & Accessories beanie hats fashion accessories

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FAQ

How many Shopify Winter apparel stores are there?

We currently track 174 active Shopify stores in the Winter apparel segment.

Are Shopify Winter apparel stores growing?

Yes. In the last 30 days, 34 new stores were indexed in the Winter apparel segment, showing a 20% monthly growth rate.

What is the average product price in Shopify Winter apparel stores?

Among stores with pricing data, the average listed price is about $144, with the most common pricing band at $50-$99.

What apps are most popular for Shopify Winter apparel stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.