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Wix category analytics
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Updated Apr 6, 2026
Wix

8,654 Wix Books & Literature Stores: Stats & Market Data (2026)

8,654 active Wix stores fall into the Books & Literature segment, with 332 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. 77% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

77%
Social media
1%
Meta ads
98%
Contact info
Total Stores
8,654
Active Wix stores
New (30d)
332
Newly added in the last 30 days
Avg. Products
83
Among 8,356 stores with catalog data
Avg. Price
$42
Among 4,587 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

333 166 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

332 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 4,483 · 54%
10-49 2,696 · 32%
50-199 731 · 9%
200-999 330 · 4%
1k-4.9k 97 · 1%
5k+ 19 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
4% coverage
Apparel & Accessories
4% coverage
Arts & Entertainment
4% coverage
Celebrations & Gifts
2% coverage
Toys & Games
2% coverage
Health
1% coverage
Home & Garden
1% coverage
Baby & Kids
1% coverage
Beauty & Cosmetics
0% coverage
Food & Beverages
0% coverage
Office Supplies
0% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 83 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,320 · 72%
$25-$49 770 · 17%
$50-$99 310 · 7%
$100-$199 95 · 2%
$200-$499 49 · 1%
$500+ 43 · 1%
Store currencies
USD 5,094 EUR 861 GBP 684 AUD 346 CAD 338 BRL 316 INR 180 ILS 116

Among stores with pricing data, the most common price range is Under $25. The average is higher at $42 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (62%), Facebook (58%), YouTube (22%).

Instagram
62%
Facebook
58%
YouTube
22%
Twitter / X
22%
LinkedIn
14%
TikTok
14%
Pinterest
5%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (2%), Google Tag Manager (1%), Facebook Pixel (1%).

Google Analytics
2%
Google Tag Manager
1%
Facebook Pixel
1%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

42 products $24 avg 1 ads
Books & Literature manga books digital manga
12 products $35 avg 1 ads
Books & Literature author books
24 products $26 avg 1 ads
Books & Literature fantasy novel illustrated fantasy
78 products $17 avg 1 ads
Books & Literature childrens books picture books
5 products $6 avg 5 ads
Books & Literature romance novels ebook store
41 products $25 avg 1 ads
Books & Literature merch lgbtq
535 products $32 avg
Books & Literature vinyl records music albums
7 products $39 avg
Books & Literature book awards literary awards
14 products $17 avg
Books & Literature book publishing literary services
49 products $10 avg
Books & Literature sacred music spiritual songs
86 products $43 avg
Books & Literature planner stationery
13 products $4 avg
Books & Literature piano sheet music sheet music pdf

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FAQ

How many Wix Books & Literature stores are there?

We currently track 8,654 active Wix stores in the Books & Literature segment.

Are Wix Books & Literature stores growing?

Yes. In the last 30 days, 332 new stores were indexed in the Books & Literature segment, showing a 4% monthly growth rate.

What is the average product price in Wix Books & Literature stores?

Among stores with pricing data, the average listed price is about $42, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.