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Wix subcategory analytics
Subcategory
Updated Apr 6, 2026
Wix

2,349 Wix Vitamins & Supplements Stores: Stats & Market Data (2026)

2,349 active Wix stores fall into the Vitamins & Supplements segment, with 119 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 73% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

73%
Social media
1%
Meta ads
98%
Contact info
Total Stores
2,349
Active Wix stores
New (30d)
119
Newly added in the last 30 days
Avg. Products
76
Among 2,254 stores with catalog data
Avg. Price
$107
Among 1,430 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

118 59 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

119 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 911 · 40%
10-49 932 · 41%
50-199 299 · 13%
200-999 90 · 4%
1k-4.9k 19 · 1%
5k+ 3 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Beauty & Cosmetics
8% coverage
Food & Beverages
6% coverage
Sporting Goods
2% coverage
Apparel & Accessories
1% coverage
Home & Garden
1% coverage
Education & Courses
1% coverage
Books & Literature
1% coverage
Smoking & Vaping 7 Baby & Kids 6 Jewelry & Watches 5

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 76 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 488 · 34%
$25-$49 487 · 34%
$50-$99 286 · 20%
$100-$199 95 · 7%
$200-$499 55 · 4%
$500+ 19 · 1%
Store currencies
USD 1,159 EUR 211 GBP 142 CAD 127 INR 96 MXN 92 AUD 76 BRL 57

Among stores with pricing data, the most common price range is Under $25. The average is higher at $107 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (61%), Facebook (55%), YouTube (16%).

Instagram
61%
Facebook
55%
YouTube
16%
LinkedIn
13%
Twitter / X
11%
TikTok
11%
Pinterest
5%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (5%), Google Tag Manager (3%), Google Ads (3%).

Google Analytics
5%
Google Tag Manager
3%
Google Ads
3%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

252 products $26 avg 7 ads
Health essential amino acids immune support
5 products $25 avg 3 ads
Health weight management supplements slimming products
19 products $25 avg 5 ads
Sporting Goods Health sports supplements pre workout
33 products $49 avg 2 ads
Health nutrition store vitamins supplements
24 products $35 avg
Health healthy lifestyle nutrition drinks
63 products $8 avg
Health amino acids pure supplements
118 products $73 avg
Health herbal supplements natural remedies
22 products $23 avg
Health cbd hemp products
6 products $10 avg
Beauty & Cosmetics Health weight loss exercise
88 products $22 avg
Health natural supplements health products
14 products $47 avg
Health personalized nutrition nutrition coaching
2,042 products $3 avg
Food & Beverages Electronics Health pet food electronics store

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FAQ

How many Wix Vitamins & Supplements stores are there?

We currently track 2,349 active Wix stores in the Vitamins & Supplements segment.

Are Wix Vitamins & Supplements stores growing?

Yes. In the last 30 days, 119 new stores were indexed in the Vitamins & Supplements segment, showing a 5% monthly growth rate.

What is the average product price in Wix Vitamins & Supplements stores?

Among stores with pricing data, the average listed price is about $107, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.