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Wix subcategory analytics
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Updated Apr 6, 2026
Wix

3,995 Wix Wellness & Relaxation Stores: Stats & Market Data (2026)

3,995 active Wix stores fall into the Wellness & Relaxation segment, with 98 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Health, Beauty & Cosmetics, Education & Courses. 79% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

79%
Social media
1%
Meta ads
99%
Contact info
Total Stores
3,995
Active Wix stores
New (30d)
98
Newly added in the last 30 days
Avg. Products
41
Among 3,859 stores with catalog data
Avg. Price
$221
Among 2,191 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

108 54 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

98 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,707 · 44%
10-49 1,696 · 44%
50-199 350 · 9%
200-999 89 · 2%
1k-4.9k 16 · 0%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Beauty & Cosmetics
11% coverage
Education & Courses
9% coverage
Home & Garden
8% coverage
Sporting Goods
3% coverage
Food & Beverages
3% coverage
Arts & Entertainment
2% coverage
Books & Literature
2% coverage
Baby & Kids
1% coverage
Celebrations & Gifts
1% coverage
Jewelry & Watches
1% coverage
Apparel & Accessories
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 41 because some stores carry much larger inventories. That's smaller than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 863 · 39%
$25-$49 533 · 24%
$50-$99 472 · 22%
$100-$199 154 · 7%
$200-$499 81 · 4%
$500+ 88 · 4%
Store currencies
USD 2,118 EUR 500 GBP 318 CAD 239 AUD 186 INR 76 CHF 62 BRL 54

Among stores with pricing data, the most common price range is Under $25. The average is higher at $221 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (67%), Facebook (61%), YouTube (20%).

Instagram
67%
Facebook
61%
YouTube
20%
LinkedIn
15%
TikTok
11%
Twitter / X
10%
Pinterest
5%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (3%), Facebook Pixel (2%).

Google Analytics
4%
Google Tag Manager
3%
Facebook Pixel
2%
Google Ads
2%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

9 products $1843 avg 2 ads
Education & Courses Health mental health courses psychology training
194 products $228 avg 8 ads
Home & Garden Health home goods kitchen appliances
25 products $30 avg
Health aromatherapy products wellness tools
31 products $11 avg
Health nourish hand cream massage oil
108 products $44 avg
Jewelry & Watches Health reiki jewelry healing crystals
20 products $157 avg
Health wellness beauty
6 products $27 avg
Health mindfulness courses spiritual wisdom
36 products $107 avg
Beauty & Cosmetics Health itchy scalp treatment hair care products
170 products $20 avg
Health aromatherapy essential oils natural home scents
5 products $32 avg
Health health coach women's health
7 products $12 avg
Health health store wellbeing

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FAQ

How many Wix Wellness & Relaxation stores are there?

We currently track 3,995 active Wix stores in the Wellness & Relaxation segment.

Are Wix Wellness & Relaxation stores growing?

Yes. In the last 30 days, 98 new stores were indexed in the Wellness & Relaxation segment, showing a 2% monthly growth rate.

What is the average product price in Wix Wellness & Relaxation stores?

Among stores with pricing data, the average listed price is about $221, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.