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Wix country analytics
Country
Updated June 22, 2026
Wix

162 Wix Stores in Kenya: Stats & Trends (2026)

We track 162 active Wix stores in Kenya, with 40 newly added in the last 30 days (25% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Electronics. 69% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

69%
Social media
1%
Meta ads
80%
Contact info
Total Stores
162
Active Wix stores
New (30d)
40
Newly added in the last 30 days
Avg. Products
234
Among 160 stores with catalog data
Avg. Price
$387
Among 88 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

36 18 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

40 new stores were added in the past 30 days — 25% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 32%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 41 · 26%
10-49 63 · 39%
50-199 29 · 18%
200-999 18 · 11%
1k-4.9k 8 · 5%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
9% coverage
Apparel & Accessories
6% coverage
Electronics
6% coverage
Beauty & Cosmetics
5% coverage
Arts & Entertainment
4% coverage
Food & Beverages
4% coverage
Health
3% coverage
Vehicles & Parts
3% coverage
Books & Literature
2% coverage
Education & Courses
2% coverage
Hardware
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 234 because some stores carry much larger inventories. That's larger than the Wix average of 70. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Electronics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 46 · 52%
$25-$49 14 · 16%
$50-$99 10 · 11%
$100-$199 4 · 5%
$200-$499 9 · 10%
$500+ 5 · 6%
Store currencies
KES 127 USD 13 CAD 3 EUR 3 GBP 3 MUR 1 QAR 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $387 because some stores price much higher, pulling it up. That's above the Wix average of $368.

Social media platforms

Instagram (58%), Facebook (37%), LinkedIn (24%).

Instagram
58%
Facebook
37%
LinkedIn
24%
Twitter / X
22%
TikTok
22%
YouTube
17%
Pinterest
3%

Social media adoption is strong at 69%, and 1% of stores run Meta ad campaigns. That's 6 percentage points above the Wix average of 63%.

Marketing & analytics tools

Google Analytics (6%), Google Tag Manager (4%), Google Ads (2%).

Google Analytics
6%
Google Tag Manager
4%
Google Ads
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

7 products $26 avg
Apparel & Accessories Hoodies Dresses
386 products $170 avg
Vehicles & Parts Car Accessories
157 products $11 avg
Electronics Phone Accessories
52 products $13 avg
Beauty & Cosmetics
2,513 products $6 avg
Food & Beverages Desserts Gift Baskets
13 products
Adult Erotic Products Sexual Wellness
52 products $67 avg
Home & Garden Home Decor Furniture

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FAQ

How many Wix stores are in Kenya?

Our database tracks 162 active Wix stores in Kenya.

How fast is the Kenya Wix market growing?

In the past 30 days, 40 new Wix stores were indexed in Kenya, reflecting a 25% monthly growth rate.

What is the average catalog size for Kenya Wix stores?

Among Wix stores in Kenya with catalog data, the average is about 234 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.