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Wix country analytics
Country
Updated July 13, 2026
Wix

178 Wix Stores in Kenya: Stats & Trends (2026)

We track 178 active Wix stores in Kenya, with 45 newly added in the last 30 days (25% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Electronics, Home & Garden, Apparel & Accessories. 69% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

69%
Social media
1%
Meta ads
76%
Contact info
Total Stores
178
Active Wix stores
New (30d)
45
Newly added in the last 30 days
Avg. Products
224
Among 166 stores with catalog data
Avg. Price
$535
Among 84 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

40 20 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

45 new stores were added in the past 30 days — 25% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 41 · 25%
10-49 69 · 42%
50-199 31 · 19%
200-999 16 · 10%
1k-4.9k 8 · 5%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
6% coverage
Home & Garden
6% coverage
Apparel & Accessories
5% coverage
Food & Beverages
5% coverage
Arts & Entertainment
4% coverage
Beauty & Cosmetics
3% coverage
Celebrations & Gifts
3% coverage
Hardware
3% coverage
Business & Industrial
2% coverage
Furniture
2% coverage
Vehicles & Parts
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 224 because some stores carry much larger inventories. That's larger than the Wix average of 67. The most popular store categories in this market are Electronics, Home & Garden, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 48 · 57%
$25-$49 11 · 13%
$50-$99 7 · 8%
$100-$199 3 · 4%
$200-$499 8 · 10%
$500+ 7 · 8%
Store currencies
KES 140 USD 14 EUR 4 CAD 2 GBP 2 AED 1 QAR 1 UGX 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $535 because some stores price much higher, pulling it up. That's above the Wix average of $384.

Social media platforms

Instagram (56%), Facebook (39%), LinkedIn (27%).

Instagram
56%
Facebook
39%
LinkedIn
27%
TikTok
21%
Twitter / X
20%
YouTube
17%
Pinterest
4%

Social media adoption is strong at 69%, and 1% of stores run Meta ad campaigns. That's 10 percentage points above the Wix average of 59%.

Marketing & analytics tools

Google Analytics (6%), Google Tag Manager (3%), Google Ads (2%).

Google Analytics
6%
Google Tag Manager
3%
Google Ads
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

28 products $66 avg
Hardware Power Tools
425 products $289 avg
Vehicles & Parts
12 products
Business & Industrial
2,725 products $8 avg
Apparel & Accessories Men's Clothing
561 products $58 avg
Celebrations & Gifts Gifts Party Supplies
69 products $16 avg
Home & Garden Home Decor
105 products $38 avg
Animals & Pet Supplies Pet Accessories Dog Accessories
30 products $9 avg
General Merchandise
58 products $35 avg
Apparel & Accessories Clothing Women's Clothing

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FAQ

How many Wix stores are in Kenya?

Our database tracks 178 active Wix stores in Kenya.

How fast is the Kenya Wix market growing?

In the past 30 days, 45 new Wix stores were indexed in Kenya, reflecting a 25% monthly growth rate.

What is the average catalog size for Kenya Wix stores?

Among Wix stores in Kenya with catalog data, the average is about 224 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.