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Wix country analytics
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Updated Apr 6, 2026
Wix

1,051 Wix Stores in Sweden: Stats & Trends (2026)

We track 1,051 active Wix stores in Sweden, with 36 newly added in the last 30 days (3% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Home & Garden, Apparel & Accessories. 79% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

79%
Social media
1%
Meta ads
99%
Contact info
Total Stores
1,051
Active Wix stores
New (30d)
36
Newly added in the last 30 days
Avg. Products
67
Among 960 stores with catalog data
Avg. Price
$333
Among 558 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

40 20 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

36 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 355 · 37%
10-49 403 · 42%
50-199 144 · 15%
200-999 50 · 5%
1k-4.9k 7 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
21% coverage
Home & Garden
12% coverage
Apparel & Accessories
9% coverage
Education & Courses
5% coverage
Food & Beverages
5% coverage
Beauty & Cosmetics
5% coverage
Health
5% coverage
Jewelry & Watches
3% coverage
Celebrations & Gifts
2% coverage
Sporting Goods
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 67 because some stores carry much larger inventories. The most popular store categories in this market are Arts & Entertainment, Home & Garden, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 189 · 34%
$25-$49 121 · 22%
$50-$99 82 · 15%
$100-$199 51 · 9%
$200-$499 64 · 11%
$500+ 51 · 9%
Store currencies
SEK 950 EUR 64 USD 27 GBP 4 AUD 1 HUF 1 NOK 1 PLN 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $333 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (71%), Facebook (53%), LinkedIn (14%).

Instagram
71%
Facebook
53%
LinkedIn
14%
YouTube
13%
TikTok
9%
Twitter / X
5%
Pinterest
2%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Tag Manager (3%), Google Analytics (3%), Facebook Pixel (1%).

Google Tag Manager
3%
Google Analytics
3%
Facebook Pixel
1%
Google Ads
1%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

219 products $5 avg
Education & Courses lesson plans education materials
313 products $1016 avg
Furniture sofa bed
6 products $18 avg
Arts & Entertainment art concept development
17 products $24 avg
Arts & Entertainment graphic design art prints
12 products $11 avg
Arts & Entertainment circus research arts network
21 products $191 avg
Arts & Entertainment art prints merchandise
77 products $30 avg
Beauty & Cosmetics natural skincare beauty products
12 products $6 avg
Arts & Entertainment art supplies custom framing
17 products $22 avg
Home & Garden home decor kitchen accessories
192 products $19 avg
Home & Garden chalk paint furniture paint
12 products $6 avg

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FAQ

How many Wix stores are in Sweden?

Our database tracks 1,051 active Wix stores in Sweden.

How fast is the Sweden Wix market growing?

In the past 30 days, 36 new Wix stores were indexed in Sweden, reflecting a 3% monthly growth rate.

What is the average catalog size for Sweden Wix stores?

Among Wix stores in Sweden with catalog data, the average is about 67 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.