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Wix country analytics
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Updated Apr 13, 2026
Wix

1,483 Wix Stores in South Africa: Stats & Trends (2026)

We track 1,483 active Wix stores in South Africa, with 72 newly added in the last 30 days (5% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Arts & Entertainment. 80% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

80%
Social media
4%
Meta ads
83%
Contact info
Total Stores
1,483
Active Wix stores
New (30d)
72
Newly added in the last 30 days
Avg. Products
105
Among 1,392 stores with catalog data
Avg. Price
$383
Among 853 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

80 40 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

72 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 398 · 29%
10-49 554 · 40%
50-199 282 · 20%
200-999 132 · 9%
1k-4.9k 25 · 2%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
12% coverage
Apparel & Accessories
12% coverage
Arts & Entertainment
11% coverage
Food & Beverages
9% coverage
Beauty & Cosmetics
7% coverage
Health
6% coverage
Education & Courses
5% coverage
Electronics
3% coverage
Celebrations & Gifts
3% coverage
Sporting Goods
3% coverage
Business & Industrial
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 105 because some stores carry much larger inventories. That's larger than the Wix average of 80. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Arts & Entertainment.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 427 · 50%
$25-$49 133 · 16%
$50-$99 96 · 11%
$100-$199 70 · 8%
$200-$499 48 · 6%
$500+ 79 · 9%
Store currencies
ZAR 1,437 USD 36 EUR 5 GBP 1 ILS 1 INR 1 JPY 1 NGN 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $383 because some stores price much higher, pulling it up. That's above the Wix average of $361.

Social media platforms

Instagram (69%), Facebook (63%), YouTube (15%).

Instagram
69%
Facebook
63%
YouTube
15%
TikTok
14%
LinkedIn
14%
Twitter / X
9%
Pinterest
3%

Social media engagement is exceptionally high: 80% of stores maintain social profiles and 4% run Meta ads.

Marketing & analytics tools

Google Analytics (6%), Google Tag Manager (4%), Facebook Pixel (2%).

Google Analytics
6%
Google Tag Manager
4%
Facebook Pixel
2%
Google Ads
2%
TikTok Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

213 products $796 avg 1 ads
Electronics smartphones mobile electronics
52 products $9 avg 1 ads
Health sea moss wellness natural health supplements
1,267 products $27 avg 2 ads
Apparel & Accessories vintage clothing pre-loved fashion
33 products $22 avg 3 ads
Apparel & Accessories chef uniform chef hat
65 products $39 avg 1 ads
Sporting Goods fitness sports equipment
13 products $130 avg
Toys & Games Home & Garden wooden toys furniture
15 products $42 avg
Celebrations & Gifts Arts & Entertainment custom graphic design personalized invitations
37 products $5 avg
Health rare diseases healthcare
37 products $5 avg
Beauty & Cosmetics natural beauty products hotel amenities
33 products $3 avg
Home & Garden Beauty & Cosmetics handmade candles body butter candle

Want the full dataset?

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FAQ

How many Wix stores are in South Africa?

Our database tracks 1,483 active Wix stores in South Africa.

How fast is the South Africa Wix market growing?

In the past 30 days, 72 new Wix stores were indexed in South Africa, reflecting a 5% monthly growth rate.

What is the average catalog size for South Africa Wix stores?

Among Wix stores in South Africa with catalog data, the average is about 105 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.