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Wix topic analytics
Topic
Updated May 4, 2026
Wix

63 Wix Diffusers Stores: Stats & Market Data (2026)

63 active Wix stores fall into the Diffusers segment, with 9 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Beauty & Cosmetics, Health. 79% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

79%
Social media
2%
Meta ads
70%
Contact info
Total Stores
63
Active Wix stores
New (30d)
9
Newly added in the last 30 days
Avg. Products
71
Among 63 stores with catalog data
Avg. Price
$41
Among 44 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

8 4 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

9 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the Wix average of 21%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 7 · 11%
10-49 31 · 49%
50-199 21 · 33%
200-999 4 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
94% coverage
Beauty & Cosmetics
8% coverage
Health
5% coverage
Celebrations & Gifts
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 71 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 24 · 55%
$25-$49 12 · 27%
$50-$99 4 · 9%
$100-$199 3 · 7%
$200-$499 1 · 2%
Store currencies
USD 21 AUD 10 GBP 9 EUR 7 CAD 4 BRL 2 ZAR 2 HKD 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $41 because some stores price much higher, pulling it up. That's below the Wix average of $364.

Social media platforms

Instagram (70%), Facebook (59%), Pinterest (10%).

Instagram
70%
Facebook
59%
Pinterest
10%
TikTok
8%
LinkedIn
6%
Twitter / X
5%
YouTube
2%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 2% run Meta ads. That's 8 percentage points above the Wix average of 71%.

Marketing & analytics tools

Google Analytics (8%), Google Tag Manager (6%), Facebook Pixel (3%).

Google Analytics
8%
Google Tag Manager
6%
Facebook Pixel
3%
Google Ads
3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

16 products $17 avg
Home & Garden aromatherapy essential oils
5 products $16 avg
Home & Garden candles wax melts
146 products $22 avg
Home & Garden home decor diffusers
15 products $36 avg
Home & Garden candles diffusers
298 products $19 avg
Home & Garden candles home fragrances
32 products $52 avg
Home & Garden home fragrance candles
28 products $24 avg
Home & Garden candles home decor
15 products $90 avg
Home & Garden diffusers air-fresheners
77 products $145 avg
Home & Garden home fragrance diffusers
590 products $44 avg
Home & Garden metaphysical new-age
14 products $11 avg
Home & Garden Celebrations & Gifts candles aromatherapy
30 products $14 avg
Home & Garden candles diffusers

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FAQ

How many Wix Diffusers stores are there?

We currently track 63 active Wix stores in the Diffusers segment.

Are Wix Diffusers stores growing?

Yes. In the last 30 days, 9 new stores were indexed in the Diffusers segment, showing a 14% monthly growth rate.

What is the average product price in Wix Diffusers stores?

Among stores with pricing data, the average listed price is about $41, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.