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Wix topic analytics
Topic
Updated May 4, 2026
Wix

56 Wix Fragrances Stores: Stats & Market Data (2026)

56 active Wix stores fall into the Fragrances segment, with 4 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Apparel & Accessories. 73% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

73%
Social media
2%
Meta ads
64%
Contact info
Total Stores
56
Active Wix stores
New (30d)
4
Newly added in the last 30 days
Avg. Products
220
Among 55 stores with catalog data
Avg. Price
$72
Among 45 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

5 2 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

4 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Wix average of 21%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 8 · 15%
10-49 18 · 33%
50-199 17 · 31%
200-999 9 · 16%
1k-4.9k 3 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
64% coverage
Home & Garden
16% coverage
Apparel & Accessories
14% coverage
Jewelry & Watches
5% coverage
Food & Beverages
4% coverage
Celebrations & Gifts
2% coverage
Health
2% coverage
Smoking & Vaping
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 220 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 20 · 44%
$25-$49 8 · 18%
$50-$99 5 · 11%
$100-$199 8 · 18%
$200-$499 4 · 9%
Store currencies
USD 22 EUR 10 BRL 4 GBP 4 INR 4 SGD 2 AED 1 AUD 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $72 because some stores price much higher, pulling it up. That's below the Wix average of $364.

Social media platforms

Instagram (64%), Facebook (46%), TikTok (27%).

Instagram
64%
Facebook
46%
TikTok
27%
YouTube
9%
Pinterest
7%
Twitter / X
7%
LinkedIn
2%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 2% run Meta ads.

Marketing & analytics tools

Facebook Pixel (2%), Google Ads (2%), Pinterest Pixel (2%).

Facebook Pixel
2%
Google Ads
2%
Pinterest Pixel
2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

24 products $78 avg
Beauty & Cosmetics perfumes fragrances
69 products $16 avg
Beauty & Cosmetics aromascosmetics beauty products
6 products $67 avg
Apparel & Accessories fashion clothing skincare products
165 products $16 avg
Apparel & Accessories Food & Beverages fashion fragrances
86 products $20 avg
Beauty & Cosmetics parfums fragrances
672 products $120 avg
Beauty & Cosmetics perfumes fragrances
HOME | JJDcosmetics United Kingdom
17 products $5 avg
Beauty & Cosmetics beauty products cosmetics
36 products $34 avg
Home & Garden fragrances home-scenting
21 products $33 avg
Apparel & Accessories streetwear fashion hoodies
7 products $40 avg
Apparel & Accessories luxury colognes fragrances
829 products $156 avg
Beauty & Cosmetics perfumes fragrances

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FAQ

How many Wix Fragrances stores are there?

We currently track 56 active Wix stores in the Fragrances segment.

Are Wix Fragrances stores growing?

Yes. In the last 30 days, 4 new stores were indexed in the Fragrances segment, showing a 7% monthly growth rate.

What is the average product price in Wix Fragrances stores?

Among stores with pricing data, the average listed price is about $72, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.