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Wix topic analytics
Topic
Updated Apr 6, 2026
Wix

136 Wix Kids toys Stores: Stats & Market Data (2026)

136 active Wix stores fall into the Kids toys segment, with 8 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Baby & Kids, Home & Garden. 73% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

73%
Social media
1%
Meta ads
95%
Contact info
Total Stores
136
Active Wix stores
New (30d)
8
Newly added in the last 30 days
Avg. Products
124
Among 130 stores with catalog data
Avg. Price
$62
Among 88 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

10 5 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

8 new stores were added in the past 30 days (6% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 36 · 28%
10-49 42 · 32%
50-199 28 · 22%
200-999 22 · 17%
1k-4.9k 2 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
89% coverage
Baby & Kids
12% coverage
Home & Garden
8% coverage
Arts & Entertainment
7% coverage
Books & Literature
7% coverage
Celebrations & Gifts
4% coverage
Apparel & Accessories
1% coverage
Education & Courses
1% coverage
Food & Beverages
1% coverage
Jewelry & Watches
1% coverage
Electronics
1% coverage
Office Supplies
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 124 because some stores carry much larger inventories. That's larger than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 52 · 59%
$25-$49 24 · 27%
$50-$99 9 · 10%
$100-$199 1 · 1%
$500+ 2 · 2%
Store currencies
USD 56 GBP 13 EUR 10 CAD 8 MXN 7 TRY 6 AUD 5 ILS 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $62 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (61%), Facebook (58%), TikTok (15%).

Instagram
61%
Facebook
58%
TikTok
15%
YouTube
10%
Pinterest
10%
Twitter / X
7%
LinkedIn
5%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (2%), Facebook Pixel (1%).

Google Analytics
4%
Google Tag Manager
2%
Facebook Pixel
1%
Google Ads
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

30 products $10 avg
Toys & Games sensory playdough essential oils
15 products $4 avg
Toys & Games puzzle poulpi ratou kids toys
5 products $8 avg
Toys & Games slime store fantasy-themed slimes
21 products $12 avg
Arts & Entertainment slime craft supplies
53 products $32 avg
Baby & Kids children fashion kids toys
9 products 3 ads
Arts & Entertainment Toys & Games lego kids toys
360 products $25 avg
Toys & Games educational toys kids toys
208 products $17 avg
Arts & Entertainment arts and crafts kids toys
15 products $23 avg
Toys & Games children's educational store kids toys
9 products
Toys & Games kids toys children educational
100 products $56 avg
Toys & Games handmade toys kids toys

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FAQ

How many Wix Kids toys stores are there?

We currently track 136 active Wix stores in the Kids toys segment.

Are Wix Kids toys stores growing?

Yes. In the last 30 days, 8 new stores were indexed in the Kids toys segment, showing a 6% monthly growth rate.

What is the average product price in Wix Kids toys stores?

Among stores with pricing data, the average listed price is about $62, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.