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Wix topic analytics
Topic
Updated Apr 27, 2026
Wix

191 Wix Nonprofit Stores: Stats & Market Data (2026)

191 active Wix stores fall into the Nonprofit segment, with 11 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Education & Courses, Arts & Entertainment, Apparel & Accessories. 86% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

86%
Social media
1%
Meta ads
72%
Contact info
Total Stores
191
Active Wix stores
New (30d)
11
Newly added in the last 30 days
Avg. Products
14
Among 189 stores with catalog data
Avg. Price
$389
Among 83 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

10 5 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

11 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the Wix average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 108 · 57%
10-49 74 · 39%
50-199 6 · 3%
200-999 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
11% coverage
Arts & Entertainment
8% coverage
Apparel & Accessories
7% coverage
Books & Literature
4% coverage
Celebrations & Gifts
3% coverage
Business & Industrial
2% coverage
Health
2% coverage
Beauty & Cosmetics
1% coverage
Home & Garden
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 14 because some stores carry much larger inventories. That's smaller than the Wix average of 78. The strongest country concentrations are United States, Canada, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 39 · 47%
$25-$49 24 · 29%
$50-$99 9 · 11%
$100-$199 3 · 4%
$200-$499 4 · 5%
$500+ 4 · 5%
Store currencies
USD 159 CAD 10 EUR 5 BRL 4 GBP 4 AUD 2 INR 2 BGN 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $389 because some stores price much higher, pulling it up. That's above the Wix average of $363.

Social media platforms

Facebook (73%), Instagram (71%), LinkedIn (28%).

Facebook
73%
Instagram
71%
LinkedIn
28%
YouTube
25%
Twitter / X
21%
TikTok
13%
Pinterest
2%

Social media engagement is exceptionally high: 86% of stores maintain social profiles and 1% run Meta ads. That's 12 percentage points above the Wix average of 74%.

Marketing & analytics tools

Google Tag Manager (3%), Google Analytics (2%), Facebook Pixel (1%).

Google Tag Manager
3%
Google Analytics
2%
Facebook Pixel
1%
Google Ads
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

99 products $32 avg
Education & Courses advocacy nonprofit
7 products $25 avg
Education & Courses educational organization nonprofit
15 products $4 avg
Celebrations & Gifts social-justice ethical-gifting
7 products $56 avg
Apparel & Accessories nonprofit ethical shopping
5 products $284 avg
12 products
Beauty & Cosmetics nonprofit beauty
16 products
Arts & Entertainment Education & Courses arts education childrens programs

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FAQ

How many Wix Nonprofit stores are there?

We currently track 191 active Wix stores in the Nonprofit segment.

Are Wix Nonprofit stores growing?

Yes. In the last 30 days, 11 new stores were indexed in the Nonprofit segment, showing a 6% monthly growth rate.

What is the average product price in Wix Nonprofit stores?

Among stores with pricing data, the average listed price is about $389, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.