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Wix topic analytics
Topic
Updated May 18, 2026
Wix

145 Wix Publishing Stores: Stats & Market Data (2026)

145 active Wix stores fall into the Publishing segment, with 12 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Books & Literature, Arts & Entertainment, Education & Courses. 67% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

67%
Social media
1%
Meta ads
74%
Contact info
Total Stores
145
Active Wix stores
New (30d)
12
Newly added in the last 30 days
Avg. Products
51
Among 141 stores with catalog data
Avg. Price
$29
Among 89 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

7 3 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

12 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Wix average of 31%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 52 · 37%
10-49 60 · 43%
50-199 21 · 15%
200-999 8 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Books & Literature
86% coverage
Arts & Entertainment
10% coverage
Education & Courses
3% coverage
Apparel & Accessories
2% coverage
Business & Industrial
1% coverage
Home & Garden
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 51 because some stores carry much larger inventories. That's smaller than the Wix average of 77. The strongest country concentrations are United States, Brazil, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 64 · 72%
$25-$49 12 · 13%
$50-$99 10 · 11%
$100-$199 1 · 1%
$200-$499 2 · 2%
Store currencies
USD 77 EUR 19 BRL 7 CAD 7 GBP 7 INR 6 MXN 3 TRY 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $29 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Facebook (55%), Instagram (51%), Twitter / X (23%).

Facebook
55%
Instagram
51%
Twitter / X
23%
LinkedIn
22%
YouTube
20%
TikTok
10%
Pinterest
6%

Social media adoption is strong at 67%, and 1% of stores run Meta ad campaigns.

Marketing & analytics tools

Facebook Pixel (1%), Google Tag Manager (1%).

Facebook Pixel
1%
Google Tag Manager
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

6 products $18 avg
Books & Literature writing publishing
49 products $13 avg
Books & Literature indie publisher literature
171 products $43 avg
Books & Literature publishing magazine
140 products $9 avg
Books & Literature bookstore literature
10 products $4 avg
Books & Literature literature culture
61 products $299 avg
Books & Literature academic journals publishing
Falls City Press United States
9 products $19 avg
Books & Literature independent publisher books
10 products $10 avg
Books & Literature books literature
12 products $59 avg
Books & Literature publishing books
12 products $56 avg
Arts & Entertainment publishing books
38 products $14 avg
Books & Literature publishing co-publishing

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FAQ

How many Wix Publishing stores are there?

We currently track 145 active Wix stores in the Publishing segment.

Are Wix Publishing stores growing?

Yes. In the last 30 days, 12 new stores were indexed in the Publishing segment, showing a 8% monthly growth rate.

What is the average product price in Wix Publishing stores?

Among stores with pricing data, the average listed price is about $29, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.