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Wix topic analytics
Topic
Updated May 18, 2026
Wix

189 Wix Small business Stores: Stats & Market Data (2026)

189 active Wix stores fall into the Small business segment, with 15 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Business & Industrial, Apparel & Accessories, Arts & Entertainment. 77% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

77%
Social media
1%
Meta ads
68%
Contact info
Total Stores
189
Active Wix stores
New (30d)
15
Newly added in the last 30 days
Avg. Products
55
Among 189 stores with catalog data
Avg. Price
$164
Among 101 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

13 6 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

15 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Wix average of 29%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 102 · 54%
10-49 64 · 34%
50-199 13 · 7%
200-999 8 · 4%
1k-4.9k 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Business & Industrial
39% coverage
Apparel & Accessories
11% coverage
Arts & Entertainment
8% coverage
Food & Beverages
7% coverage
Education & Courses
7% coverage
Software
6% coverage
Home & Garden
4% coverage
Celebrations & Gifts
3% coverage
Beauty & Cosmetics
2% coverage
Electronics
2% coverage
Jewelry & Watches
2% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 55 because some stores carry much larger inventories. That's smaller than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 45 · 45%
$25-$49 21 · 21%
$50-$99 11 · 11%
$100-$199 11 · 11%
$200-$499 5 · 5%
$500+ 8 · 8%
Store currencies
USD 137 GBP 17 CAD 15 AUD 6 EUR 4 AED 2 BRL 2 INR 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $164 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (65%), Facebook (58%), LinkedIn (27%).

Instagram
65%
Facebook
58%
LinkedIn
27%
TikTok
16%
Twitter / X
14%
YouTube
12%
Pinterest
5%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 1% run Meta ads. That's 9 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Analytics (6%), Google Tag Manager (3%), Facebook Pixel (2%).

Google Analytics
6%
Google Tag Manager
3%
Facebook Pixel
2%
Google Ads
2%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

10 products $189 avg
Business & Industrial web design digital marketing
12 products $95 avg
Business & Industrial business consulting small business
10 products $12 avg
Apparel & Accessories t-shirt small business
22 products $66 avg
Jewelry & Watches handmade jewelry crafts
82 products $78 avg
Apparel & Accessories custom hoodies embroidered sweatshirts
17 products $128 avg
Jewelry & Watches handcrafted jewelry unique jewelry
27 products $9 avg
Beauty & Cosmetics handmade soap natural beauty products
20 products $24 avg
Business & Industrial small business website design
21 products $31 avg
Software wix templates website design
61 products $5 avg
Arts & Entertainment web design graphic design
5 products $12 avg
Education & Courses online learning business education

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FAQ

How many Wix Small business stores are there?

We currently track 189 active Wix stores in the Small business segment.

Are Wix Small business stores growing?

Yes. In the last 30 days, 15 new stores were indexed in the Small business segment, showing a 8% monthly growth rate.

What is the average product price in Wix Small business stores?

Among stores with pricing data, the average listed price is about $164, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.