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Topic
Updated Apr 6, 2026
Wix

4,009 Wix Wellness Stores: Stats & Market Data (2026)

4,009 active Wix stores fall into the Wellness segment, with 183 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Health, Beauty & Cosmetics, Education & Courses. 79% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

79%
Social media
1%
Meta ads
98%
Contact info
Total Stores
4,009
Active Wix stores
New (30d)
183
Newly added in the last 30 days
Avg. Products
44
Among 3,849 stores with catalog data
Avg. Price
$129
Among 2,163 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

176 88 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

183 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,898 · 49%
10-49 1,558 · 40%
50-199 311 · 8%
200-999 70 · 2%
1k-4.9k 10 · 0%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
55% coverage
Beauty & Cosmetics
19% coverage
Education & Courses
7% coverage
Arts & Entertainment
7% coverage
Home & Garden
4% coverage
Food & Beverages
2% coverage
Apparel & Accessories
1% coverage
Books & Literature
1% coverage
Adult
1% coverage
Celebrations & Gifts
1% coverage
Sporting Goods
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 44 because some stores carry much larger inventories. That's smaller than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 839 · 39%
$25-$49 579 · 27%
$50-$99 432 · 20%
$100-$199 177 · 8%
$200-$499 86 · 4%
$500+ 50 · 2%
Store currencies
USD 2,122 EUR 550 GBP 276 CAD 258 AUD 164 CHF 68 JPY 57 BRL 55

Among stores with pricing data, the most common price range is Under $25. The average is higher at $129 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (68%), Facebook (58%), YouTube (19%).

Instagram
68%
Facebook
58%
YouTube
19%
LinkedIn
15%
TikTok
10%
Twitter / X
9%
Pinterest
3%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Facebook Pixel (2%).

Google Analytics
3%
Google Tag Manager
2%
Facebook Pixel
2%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

20 products $157 avg
Health wellness beauty
290 products $31 avg 3 ads
Health massage wellness
16 products $167 avg
Beauty & Cosmetics marine collagen beauty supplements
5 products $116 avg
Education & Courses pilates fitness
19 products $9 avg
Health wellness comedy
49 products $31 avg
Health wellness health retreats
15 products $9 avg
Arts & Entertainment nursing wellness
7 products $15 avg
Health health medical
22 products $23 avg
Health cbd hemp products

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FAQ

How many Wix Wellness stores are there?

We currently track 4,009 active Wix stores in the Wellness segment.

Are Wix Wellness stores growing?

Yes. In the last 30 days, 183 new stores were indexed in the Wellness segment, showing a 5% monthly growth rate.

What is the average product price in Wix Wellness stores?

Among stores with pricing data, the average listed price is about $129, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.