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Updated Apr 6, 2026
WooCommerce

1,229 WooCommerce Fitness Nutrition Stores: Stats & Market Data (2026)

1,229 active WooCommerce stores fall into the Fitness Nutrition segment, with 101 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Health, Sporting Goods, Education & Courses. 74% maintain social media profiles — Facebook leads — and 12% run Meta ad campaigns.

74%
Social media
12%
Meta ads
68%
Contact info
Total Stores
1,229
Active WooCommerce stores
New (30d)
101
Newly added in the last 30 days
Avg. Products
278
Among 1,220 stores with catalog data
Avg. Price
$140
Among 1,142 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

113 56 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

101 new stores were added in the past 30 days (8% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 476 · 39%
10-49 416 · 34%
50-199 207 · 17%
200-999 85 · 7%
1k-4.9k 22 · 2%
5k+ 14 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Sporting Goods
14% coverage
Education & Courses
11% coverage
Food & Beverages
9% coverage
Apparel & Accessories
6% coverage
Beauty & Cosmetics
2% coverage
Electronics
1% coverage
Home & Garden
1% coverage
Books & Literature
1% coverage
Arts & Entertainment 6 Software 5 Baby & Kids 4

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 278 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The strongest country concentrations are India, United Kingdom, Italy.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 310 · 27%
$25-$49 355 · 31%
$50-$99 190 · 17%
$100-$199 116 · 10%
$200-$499 98 · 9%
$500+ 73 · 6%
Store currencies
USD 465 EUR 234 INR 87 GBP 71 AUD 24 CAD 21 PKR 21 PLN 20

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $140 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (63%), Instagram (58%), YouTube (23%).

Facebook
63%
Instagram
58%
YouTube
23%
Twitter / X
12%
TikTok
11%
LinkedIn
8%
Pinterest
2%

Social media engagement is exceptionally high: 74% of stores maintain social profiles and 12% run Meta ads. That's 6 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (23%), Facebook Pixel (21%).

Google Analytics
30%
Google Tag Manager
23%
Facebook Pixel
21%
Google Ads
10%
TikTok Pixel
4%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

22 products $36 avg 2 ads
Health personal trainer fitness program
24 products $57 avg 1 ads
Health Education & Courses fitness pilates
183 products $48 avg 21 ads
Health weight-loss health-protection
22 products $34 avg 51 ads
Health Food & Beverages sports nutrition muscle building
34 products $56 avg 1 ads
Health Arts & Entertainment yoga retreat
606 products $49 avg 381 ads
Health natural health supplements adaptogen supplements
5 products $95 avg 2 ads
Health coaching fitness
101 products $74 avg 7 ads
Education & Courses Health life coaching weight loss
236 products $22 avg 7 ads
Health fitness health
130 products $225 avg 26 ads
Health Education & Courses detox programs parasite cleanse
88 products $88 avg 2 ads
Health Apparel & Accessories fitness equipment wellness
94 products $24 avg 3 ads
Beauty & Cosmetics Health anti aging skincare dark spots remover

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FAQ

How many WooCommerce Fitness Nutrition stores are there?

We currently track 1,229 active WooCommerce stores in the Fitness Nutrition segment.

Are WooCommerce Fitness Nutrition stores growing?

Yes. In the last 30 days, 101 new stores were indexed in the Fitness Nutrition segment, showing a 8% monthly growth rate.

What is the average product price in WooCommerce Fitness Nutrition stores?

Among stores with pricing data, the average listed price is about $140, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.