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Updated Apr 6, 2026
WooCommerce

1,687 WooCommerce Stores in Bulgaria: Stats & Trends (2026)

We track 1,687 active WooCommerce stores in Bulgaria, with 74 newly added in the last 30 days (4% of the current base). Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Beauty & Cosmetics. 91% maintain social media profiles — Facebook leads — and 8% run Meta ad campaigns.

91%
Social media
8%
Meta ads
83%
Contact info
Total Stores
1,687
Active WooCommerce stores
New (30d)
74
Newly added in the last 30 days
Avg. Products
983
Among 1,600 stores with catalog data
Avg. Price
$161
Among 1,485 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

56 28 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

74 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 199 · 12%
10-49 308 · 19%
50-199 367 · 23%
200-999 455 · 28%
1k-4.9k 197 · 12%
5k+ 74 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
14% coverage
Apparel & Accessories
13% coverage
Beauty & Cosmetics
11% coverage
Food & Beverages
8% coverage
Health
6% coverage
Electronics
6% coverage
Celebrations & Gifts
5% coverage
Hardware
4% coverage
Education & Courses
3% coverage
Arts & Entertainment
3% coverage
Baby & Kids
3% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 983 products per store. That's larger than the WooCommerce average of 877. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 600 · 40%
$25-$49 321 · 22%
$50-$99 250 · 17%
$100-$199 111 · 7%
$200-$499 104 · 7%
$500+ 99 · 7%
Store currencies
EUR 1,164 BGN 456 USD 20 GBP 2 RSD 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $161 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (89%), Instagram (63%), YouTube (19%).

Facebook
89%
Instagram
63%
YouTube
19%
TikTok
15%
LinkedIn
7%
Twitter / X
5%
Pinterest
3%

Social media engagement is exceptionally high: 91% of stores maintain social profiles and 8% run Meta ads. That's 23 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (50%), Google Tag Manager (36%), Facebook Pixel (32%).

Google Analytics
50%
Google Tag Manager
36%
Facebook Pixel
32%
Google Ads
16%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

14 products $56 avg 14 ads
Animals & Pet Supplies dog probiotics pet supplements
218 products $75 avg 7 ads
Hardware auto tools
485 products $84 avg 1 ads
Hardware auto-parts tools
iCenter Bulgaria
1,620 products $768 avg 2 ads
Electronics apple products ipad accessories
396 products $9 avg 3 ads
Beauty & Cosmetics Health collagen vitamins
95 products $22 avg 9 ads
Beauty & Cosmetics facial-serums face-masks
284 products $12 avg 10 ads
Home & Garden home decor kitchen accessories
1,499 products $17 avg 2 ads
Beauty & Cosmetics manicure nail-polish
802 products $3 avg 5 ads
Home & Garden Arts & Entertainment flower stickers washi tape
83 products $55 avg 65 ads
Beauty & Cosmetics body cosmetics skincare products
198 products $47 avg 42 ads
Health natural products bio store

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FAQ

How many WooCommerce stores are in Bulgaria?

Our database tracks 1,687 active WooCommerce stores in Bulgaria.

How fast is the Bulgaria WooCommerce market growing?

In the past 30 days, 74 new WooCommerce stores were indexed in Bulgaria, reflecting a 4% monthly growth rate.

What is the average catalog size for Bulgaria WooCommerce stores?

Among WooCommerce stores in Bulgaria with catalog data, the average is about 983 products. The most common catalog size range is 200-999.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.