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WooCommerce country analytics
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Updated Apr 6, 2026
WooCommerce

556 WooCommerce Stores in Iceland: Stats & Trends (2026)

We track 556 active WooCommerce stores in Iceland, with 30 newly added in the last 30 days (5% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Home & Garden, Apparel & Accessories, Health. 84% maintain social media profiles — Facebook leads — and 6% run Meta ad campaigns.

84%
Social media
6%
Meta ads
73%
Contact info
Total Stores
556
Active WooCommerce stores
New (30d)
30
Newly added in the last 30 days
Avg. Products
901
Among 532 stores with catalog data
Avg. Price
$416
Among 492 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

25 12 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

30 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 82 · 15%
10-49 120 · 23%
50-199 111 · 21%
200-999 112 · 21%
1k-4.9k 85 · 16%
5k+ 22 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
13% coverage
Apparel & Accessories
12% coverage
Health
8% coverage
Beauty & Cosmetics
7% coverage
Food & Beverages
7% coverage
Hardware
5% coverage
Electronics
5% coverage
Education & Courses
4% coverage
Arts & Entertainment
4% coverage
Celebrations & Gifts
4% coverage
Baby & Kids
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 901 because some stores carry much larger inventories. That's larger than the WooCommerce average of 877. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Health.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 82 · 17%
$25-$49 108 · 22%
$50-$99 118 · 24%
$100-$199 83 · 17%
$200-$499 49 · 10%
$500+ 52 · 11%
Store currencies
ISK 441 USD 51 CAD 8 EUR 7 AUD 3 GBP 3 CNY 1 NGN 1

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $416. That's above the WooCommerce average of $403.

Social media platforms

Facebook (81%), Instagram (60%), YouTube (9%).

Facebook
81%
Instagram
60%
YouTube
9%
Twitter / X
5%
TikTok
5%
LinkedIn
4%
Pinterest
1%

Social media engagement is exceptionally high: 84% of stores maintain social profiles and 6% run Meta ads. That's 16 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (40%), Facebook Pixel (35%), Google Tag Manager (28%).

Google Analytics
40%
Facebook Pixel
35%
Google Tag Manager
28%
Google Ads
9%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

3,014 products $32 avg 5 ads
Beauty & Cosmetics cosmetics online store eyebrow makeup
2,024 products $27 avg 2 ads
Beauty & Cosmetics nail products gel nails
Wodbúð Iceland
1,548 products $75 avg 4 ads
Apparel & Accessories clothing yoga wear
Blankchem Iceland
7 products $59 avg 5 ads
39 products $56 avg 8 ads
Health research peptides lab-tested compounds
4,818 products $65 avg
Hardware aukahlutir málning
2,083 products $310 avg
Home & Garden modern home decor designer lighting
1,110 products $31 avg
Beauty & Cosmetics spa wellness
27 products $119 avg
Education & Courses workshops courses
578 products $167 avg 1 ads
Apparel & Accessories iceland shoe store shoe shop iceland
626 products $34 avg
Health health store supplements
Vidcom Iceland
154 products $15 avg
Hardware Celebrations & Gifts Home & Garden tools party-supplies

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FAQ

How many WooCommerce stores are in Iceland?

Our database tracks 556 active WooCommerce stores in Iceland.

How fast is the Iceland WooCommerce market growing?

In the past 30 days, 30 new WooCommerce stores were indexed in Iceland, reflecting a 5% monthly growth rate.

What is the average catalog size for Iceland WooCommerce stores?

Among WooCommerce stores in Iceland with catalog data, the average is about 901 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.