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Updated Apr 6, 2026
WooCommerce

1,473 WooCommerce Stores in Philippines: Stats & Trends (2026)

We track 1,473 active WooCommerce stores in Philippines, with 97 newly added in the last 30 days (7% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Food & Beverages, Home & Garden. 80% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

80%
Social media
3%
Meta ads
61%
Contact info
Total Stores
1,473
Active WooCommerce stores
New (30d)
97
Newly added in the last 30 days
Avg. Products
341
Among 1,344 stores with catalog data
Avg. Price
$403
Among 1,189 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

88 44 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

97 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 294 · 22%
10-49 468 · 35%
50-199 312 · 23%
200-999 189 · 14%
1k-4.9k 71 · 5%
5k+ 10 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
12% coverage
Food & Beverages
12% coverage
Home & Garden
11% coverage
Beauty & Cosmetics
8% coverage
Electronics
8% coverage
Health
7% coverage
Arts & Entertainment
5% coverage
Education & Courses
5% coverage
Business & Industrial
3% coverage
Celebrations & Gifts
3% coverage
Jewelry & Watches
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 341 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The most popular store categories in this market are Apparel & Accessories, Food & Beverages, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 666 · 56%
$25-$49 194 · 16%
$50-$99 105 · 9%
$100-$199 68 · 6%
$200-$499 84 · 7%
$500+ 72 · 6%
Store currencies
PHP 1,414 USD 25 GBP 5 KRW 2 EUR 1 MXN 1 RUB 1 VND 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $403 because some stores price much higher, pulling it up.

Social media platforms

Facebook (76%), Instagram (52%), YouTube (20%).

Facebook
76%
Instagram
52%
YouTube
20%
TikTok
19%
Twitter / X
13%
LinkedIn
6%
Pinterest
2%

Social media engagement is exceptionally high: 80% of stores maintain social profiles and 3% run Meta ads. That's 12 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (31%), Facebook Pixel (23%), Google Tag Manager (13%).

Google Analytics
31%
Facebook Pixel
23%
Google Tag Manager
13%
Google Ads
7%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

60 products $5 avg 1 ads
Food & Beverages frozen fruits and vegetables snacks store
themarketplace Philippines
6 products $1 avg 72 ads
Food & Beverages buy rice online natural drinking water
109 products $6 avg 1 ads
Food & Beverages british food online grocery
1,178 products $2460 avg 20 ads
Electronics Celebrations & Gifts phone cases personalized
Artel Manila Philippines
10 products $20 avg 2 ads
Arts & Entertainment art craft
395 products $290 avg 2 ads
Electronics transformers voltage regulator
9 products $50 avg 1 ads
Business & Industrial co-working space office memberships
576 products $264 avg
Electronics home appliances motorcycles
7 products $1 avg
Food & Beverages grocery store food shop
118 products $259 avg
Electronics cctv webcam

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FAQ

How many WooCommerce stores are in Philippines?

Our database tracks 1,473 active WooCommerce stores in Philippines.

How fast is the Philippines WooCommerce market growing?

In the past 30 days, 97 new WooCommerce stores were indexed in Philippines, reflecting a 7% monthly growth rate.

What is the average catalog size for Philippines WooCommerce stores?

Among WooCommerce stores in Philippines with catalog data, the average is about 341 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.