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WooCommerce topic analytics
Topic
Updated July 20, 2026
WooCommerce

32.0K WooCommerce Home Improvement Stores: Stats & Market Data (2026)

31,957 active WooCommerce stores fall into the Home Improvement segment, with 4,464 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Hardware, Home & Garden, Electronics. 39% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

39%
Social media
1%
Meta ads
61%
Contact info
Total Stores
31,957
Active WooCommerce stores
New (30d)
4,464
Newly added in the last 30 days
Avg. Products
4,166
Among 31,760 stores with catalog data
Avg. Price
$411
Among 22,832 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

7,851 3,925 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

4,464 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the WooCommerce average of 21%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,369 · 7%
10-49 8,242 · 26%
50-199 8,257 · 26%
200-999 6,550 · 21%
1k-4.9k 2,913 · 9%
5k+ 3,429 · 11%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Hardware
62% coverage
Home & Garden
39% coverage
Electronics
3% coverage
Business & Industrial
3% coverage
Furniture
2% coverage
Vehicles & Parts
0% coverage
General Merchandise
0% coverage
Apparel & Accessories 79 Arts & Entertainment 60 Office Supplies 57 Animals & Pet Supplies 49

Among stores with catalog data, the 50-199 product range is most common. The average is 4,166 products per store. That's larger than the WooCommerce average of 1,623. The strongest country concentrations are United Kingdom, Viet Nam, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 9,001 · 39%
$25-$49 4,441 · 19%
$50-$99 3,428 · 15%
$100-$199 2,365 · 10%
$200-$499 1,827 · 8%
$500+ 1,770 · 8%
Store currencies
USD 8,974 EUR 6,190 GBP 2,129 VND 1,515 INR 784 BRL 779 AUD 682 IRT 625

Among stores with pricing data, the most common price range is Under $25. The average is higher at $411 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (33%), Instagram (23%), YouTube (9%).

Facebook
33%
Instagram
23%
YouTube
9%
LinkedIn
8%
Twitter / X
6%
TikTok
4%
Pinterest
2%

About 39% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (22%), Google Tag Manager (19%), Google Ads (9%).

Google Analytics
22%
Google Tag Manager
19%
Google Ads
9%
Facebook Pixel
6%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

11 products $143 avg 2 ads
Home & Garden Home Improvement
987 products $9 avg 2 ads
Home & Garden Hardware Home Improvement
143 products $21611 avg 1 ads
Home & Garden Home Improvement
352 products $878 avg 3 ads
432 products $52 avg 2 ads
Home & Garden Home Improvement
920 products $23 avg 13 ads
Hardware Tools Home Improvement
54 products $117 avg 1 ads
Home & Garden Home Improvement
191 products $92 avg 1 ads
Hardware Home Improvement
29 products $15 avg 2 ads
Home & Garden Health Electronics Home Decor Lighting Fixtures
254 products $400 avg 1 ads
Hardware Tools Power Tools
276 products $34 avg 7 ads
Home & Garden Power Tools Home Improvement
12 products $345 avg 3 ads
Home & Garden Home Improvement

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FAQ

How many WooCommerce Home Improvement stores are there?

We currently track 31,957 active WooCommerce stores in the Home Improvement segment.

Are WooCommerce Home Improvement stores growing?

Yes. In the last 30 days, 4,464 new stores were indexed in the Home Improvement segment, showing a 14% monthly growth rate.

What is the average product price in WooCommerce Home Improvement stores?

Among stores with pricing data, the average listed price is about $411, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.