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WooCommerce topic analytics
Topic
Updated Apr 6, 2026
WooCommerce

316 WooCommerce Cosmetic store Stores: Stats & Market Data (2026)

316 active WooCommerce stores fall into the Cosmetic store segment, with 23 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Apparel & Accessories. 77% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

77%
Social media
4%
Meta ads
77%
Contact info
Total Stores
316
Active WooCommerce stores
New (30d)
23
Newly added in the last 30 days
Avg. Products
339
Among 314 stores with catalog data
Avg. Price
$129
Among 287 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

23 11 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

23 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 63 · 20%
10-49 97 · 31%
50-199 84 · 27%
200-999 42 · 13%
1k-4.9k 23 · 7%
5k+ 5 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
99% coverage
Health
1% coverage
Apparel & Accessories 1 Business & Industrial 1 Hardware 1 Home & Garden 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 339 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 879. The strongest country concentrations are Türkiye, Bangladesh, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 127 · 44%
$25-$49 85 · 30%
$50-$99 47 · 16%
$100-$199 15 · 5%
$200-$499 7 · 2%
$500+ 6 · 2%
Store currencies
EUR 93 USD 58 TRY 14 ARS 9 BDT 9 CAD 7 GBP 7 INR 7

Among stores with pricing data, the most common price range is Under $25. The average is higher at $129 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Instagram (68%), Facebook (66%), TikTok (15%).

Instagram
68%
Facebook
66%
TikTok
15%
YouTube
14%
Twitter / X
8%
LinkedIn
3%
Pinterest
3%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 4% run Meta ads. That's 9 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (25%), Facebook Pixel (24%).

Google Analytics
28%
Google Tag Manager
25%
Facebook Pixel
24%
Google Ads
12%
TikTok Pixel
3%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

45 products $475 avg 1 ads
Beauty & Cosmetics skincare products makeup essentials
182 products $4 avg 6 ads
Beauty & Cosmetics face makeup eye makeup
185 products $13 avg 8 ads
Beauty & Cosmetics cosmetics beauty products
26 products $7 avg
Beauty & Cosmetics beauty products skincare routine
85 products $4 avg
Beauty & Cosmetics cosmetics makeup
16 products $5 avg 3 ads
Beauty & Cosmetics natural cosmetics handmade soap
575 products $47 avg
Beauty & Cosmetics spa skincare products
39 products $8 avg
Beauty & Cosmetics cosmetic store beauty products
484 products $20 avg
Beauty & Cosmetics skincare products cosmetic store
100 products $6 avg
Beauty & Cosmetics sample products personal care
25 products $788 avg
Beauty & Cosmetics skincare products beauty devices
128 products $5 avg
Beauty & Cosmetics beauty products skincare

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FAQ

How many WooCommerce Cosmetic store stores are there?

We currently track 316 active WooCommerce stores in the Cosmetic store segment.

Are WooCommerce Cosmetic store stores growing?

Yes. In the last 30 days, 23 new stores were indexed in the Cosmetic store segment, showing a 7% monthly growth rate.

What is the average product price in WooCommerce Cosmetic store stores?

Among stores with pricing data, the average listed price is about $129, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.