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Topic
Updated Apr 6, 2026
WooCommerce

1,774 WooCommerce Cosmetics store Stores: Stats & Market Data (2026)

1,774 active WooCommerce stores fall into the Cosmetics store segment, with 142 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Health. 74% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

74%
Social media
4%
Meta ads
71%
Contact info
Total Stores
1,774
Active WooCommerce stores
New (30d)
142
Newly added in the last 30 days
Avg. Products
978
Among 1,766 stores with catalog data
Avg. Price
$50
Among 1,663 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

122 61 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

142 new stores were added in the past 30 days (8% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 335 · 19%
10-49 562 · 32%
50-199 398 · 23%
200-999 310 · 18%
1k-4.9k 105 · 6%
5k+ 56 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Apparel & Accessories
2% coverage
Health
1% coverage
Home & Garden
1% coverage
Electronics
1% coverage
Food & Beverages
1% coverage
Baby & Kids 8 Jewelry & Watches 6 Books & Literature 4 Celebrations & Gifts 4 Animals & Pet Supplies 3 Arts & Entertainment 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 978 because some stores carry much larger inventories. That's larger than the WooCommerce average of 877. The strongest country concentrations are Bangladesh, India, Poland.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 990 · 60%
$25-$49 372 · 22%
$50-$99 200 · 12%
$100-$199 60 · 4%
$200-$499 26 · 2%
$500+ 15 · 1%
Store currencies
USD 418 EUR 384 BDT 77 INR 62 PKR 53 GBP 46 COP 41 PLN 40

Among stores with pricing data, the most common price range is Under $25. The average is higher at $50 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (63%), Instagram (60%), TikTok (16%).

Facebook
63%
Instagram
60%
TikTok
16%
YouTube
12%
Twitter / X
7%
LinkedIn
4%
Pinterest
2%

Social media engagement is exceptionally high: 74% of stores maintain social profiles and 4% run Meta ads. That's 6 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (24%), Facebook Pixel (21%), Google Tag Manager (19%).

Google Analytics
24%
Facebook Pixel
21%
Google Tag Manager
19%
Google Ads
9%
TikTok Pixel
5%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

263 products $49 avg 18 ads
Beauty & Cosmetics cosmetics store beauty products
33 products $17 avg 4 ads
Beauty & Cosmetics cosmetics store beauty products
178 products $20 avg 1 ads
Beauty & Cosmetics cosmetics store professional makeup
91 products $5 avg 1 ads
Beauty & Cosmetics skincare products haircare products
4,916 products $14 avg 14 ads
Beauty & Cosmetics cosmetics store beauty products
52 products $10 avg 2 ads
Beauty & Cosmetics korean beauty skincare products
844 products $15 avg 15 ads
Beauty & Cosmetics beauty products cosmetics store
632 products $31 avg 1 ads
Beauty & Cosmetics cosmetics store perfumes and makeup
410 products $11 avg 2 ads
Beauty & Cosmetics cosmetics store korean cosmetics
19 products $7 avg 1 ads
Beauty & Cosmetics beauty products cosmetics store
193 products $15 avg 3 ads
Beauty & Cosmetics beauty products cosmetics store

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FAQ

How many WooCommerce Cosmetics store stores are there?

We currently track 1,774 active WooCommerce stores in the Cosmetics store segment.

Are WooCommerce Cosmetics store stores growing?

Yes. In the last 30 days, 142 new stores were indexed in the Cosmetics store segment, showing a 8% monthly growth rate.

What is the average product price in WooCommerce Cosmetics store stores?

Among stores with pricing data, the average listed price is about $50, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.