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Topic
Updated May 4, 2026
WooCommerce

301 WooCommerce Event merchandise Stores: Stats & Market Data (2026)

301 active WooCommerce stores fall into the Event merchandise segment, with 77 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Apparel & Accessories, Arts & Entertainment. 67% maintain social media profiles — Facebook leads — and 6% run Meta ad campaigns.

67%
Social media
6%
Meta ads
55%
Contact info
Total Stores
301
Active WooCommerce stores
New (30d)
77
Newly added in the last 30 days
Avg. Products
83
Among 301 stores with catalog data
Avg. Price
$104
Among 297 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

56 28 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

77 new stores were added in the past 30 days — 26% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 40%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 98 · 33%
10-49 140 · 47%
50-199 46 · 15%
200-999 13 · 4%
1k-4.9k 4 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
49% coverage
Apparel & Accessories
32% coverage
Arts & Entertainment
16% coverage
Sporting Goods
3% coverage
Home & Garden
2% coverage
Office Supplies
2% coverage
Business & Industrial
1% coverage
Food & Beverages
1% coverage
Toys & Games
1% coverage
Travel
1% coverage
Books & Literature
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 83 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,299. The strongest country concentrations are United Kingdom, Australia, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 133 · 45%
$25-$49 88 · 30%
$50-$99 35 · 12%
$100-$199 13 · 4%
$200-$499 18 · 6%
$500+ 10 · 3%
Store currencies
USD 135 EUR 57 GBP 34 AUD 16 CAD 10 ZAR 5 IDR 4 CHF 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $104 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (59%), Instagram (57%), Twitter / X (21%).

Facebook
59%
Instagram
57%
Twitter / X
21%
YouTube
20%
LinkedIn
10%
TikTok
10%
Pinterest
1%

Social media adoption is strong at 67%, and 6% of stores run Meta ad campaigns. That's 18 percentage points above the WooCommerce average of 49%.

Marketing & analytics tools

Google Analytics (34%), Facebook Pixel (17%), Google Tag Manager (16%).

Google Analytics
34%
Facebook Pixel
17%
Google Tag Manager
16%
Google Ads
6%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

6 products $19 avg 2 ads
6 products $82 avg
Arts & Entertainment event merchandise concert supplies
33 products $8 avg
11 products $18 avg
10 products $25 avg
Apparel & Accessories event merchandise branded headwear
2,911 products $25 avg
Apparel & Accessories promotional products trade show apparel
73 products $132 avg
Celebrations & Gifts Sporting Goods festival tickets camping gear
50 products $6 avg
Arts & Entertainment f1 merchandise event merchandise
25 products $7 avg 1 ads
Celebrations & Gifts Apparel & Accessories Office Supplies merchandise stationery
43 products $36 avg
Apparel & Accessories early hardcore event merchandise

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FAQ

How many WooCommerce Event merchandise stores are there?

We currently track 301 active WooCommerce stores in the Event merchandise segment.

Are WooCommerce Event merchandise stores growing?

Yes. In the last 30 days, 77 new stores were indexed in the Event merchandise segment, showing a 26% monthly growth rate.

What is the average product price in WooCommerce Event merchandise stores?

Among stores with pricing data, the average listed price is about $104, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.