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Topic
Updated May 18, 2026
WooCommerce

303 WooCommerce Facials Stores: Stats & Market Data (2026)

303 active WooCommerce stores fall into the Facials segment, with 63 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $50-$99 range. The leading categories are Beauty & Cosmetics, Health, Celebrations & Gifts. 77% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

77%
Social media
3%
Meta ads
81%
Contact info
Total Stores
303
Active WooCommerce stores
New (30d)
63
Newly added in the last 30 days
Avg. Products
86
Among 302 stores with catalog data
Avg. Price
$119
Among 294 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

35 17 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

63 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 39 · 13%
10-49 109 · 36%
50-199 122 · 40%
200-999 32 · 11%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
98% coverage
Health
3% coverage
Celebrations & Gifts
1% coverage
Adult 1 Education & Courses 1

Among stores with catalog data, the 50-199 product range is most common. The average is 86 products per store. That's smaller than the WooCommerce average of 1,390. The strongest country concentrations are United States, Australia, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 26 · 9%
$25-$49 59 · 20%
$50-$99 125 · 43%
$100-$199 47 · 16%
$200-$499 26 · 9%
$500+ 11 · 4%
Store currencies
USD 131 EUR 35 CAD 31 AUD 21 GBP 20 MXN 8 NZD 8 NGN 5

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $119. That's below the WooCommerce average of $423.

Social media platforms

Instagram (68%), Facebook (67%), TikTok (12%).

Instagram
68%
Facebook
67%
TikTok
12%
YouTube
11%
Twitter / X
11%
LinkedIn
5%
Pinterest
4%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 3% run Meta ads. That's 30 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (33%), Facebook Pixel (15%).

Google Analytics
35%
Google Tag Manager
33%
Facebook Pixel
15%
Google Ads
14%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

237 products $310 avg 2 ads
Beauty & Cosmetics medical aesthetic skincare treatments
121 products $69 avg 1 ads
Beauty & Cosmetics luxury spa medical skincare
39 products $46 avg
Beauty & Cosmetics beauty therapy skin treatments
110 products $59 avg
Beauty & Cosmetics natural skin care facials
215 products $56 avg
Beauty & Cosmetics facials serums
81 products $53 avg
Beauty & Cosmetics medical spa botox
39 products $49 avg
Beauty & Cosmetics eyelash extensions beauty spa
177 products $160 avg
Beauty & Cosmetics spa treatments massage
45 products $50 avg
Beauty & Cosmetics facials esthetic treatments
54 products $50 avg
Beauty & Cosmetics spa facials
39 products $40 avg
Beauty & Cosmetics facials medspa

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FAQ

How many WooCommerce Facials stores are there?

We currently track 303 active WooCommerce stores in the Facials segment.

Are WooCommerce Facials stores growing?

Yes. In the last 30 days, 63 new stores were indexed in the Facials segment, showing a 21% monthly growth rate.

What is the average product price in WooCommerce Facials stores?

Among stores with pricing data, the average listed price is about $119, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.