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Topic
Updated June 8, 2026
WooCommerce

303 WooCommerce Facials Stores: Stats & Market Data (2026)

303 active WooCommerce stores fall into the Facials segment, with 13 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $50-$99 range. The leading categories are Beauty & Cosmetics, Health, Celebrations & Gifts. 78% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

78%
Social media
3%
Meta ads
80%
Contact info
Total Stores
303
Active WooCommerce stores
New (30d)
13
Newly added in the last 30 days
Avg. Products
86
Among 302 stores with catalog data
Avg. Price
$120
Among 294 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

37 18 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

13 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 39 · 13%
10-49 107 · 35%
50-199 124 · 41%
200-999 32 · 11%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
98% coverage
Health
3% coverage
Celebrations & Gifts
1% coverage
Adult 1 Education & Courses 1

Among stores with catalog data, the 50-199 product range is most common. The average is 86 products per store. That's smaller than the WooCommerce average of 1,571. The strongest country concentrations are United States, Australia, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 26 · 9%
$25-$49 57 · 19%
$50-$99 126 · 43%
$100-$199 48 · 16%
$200-$499 26 · 9%
$500+ 11 · 4%
Store currencies
USD 130 EUR 34 CAD 31 AUD 22 GBP 21 MXN 8 NZD 8 NGN 5

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $120. That's below the WooCommerce average of $422.

Social media platforms

Instagram (69%), Facebook (69%), TikTok (13%).

Instagram
69%
Facebook
69%
TikTok
13%
Twitter / X
11%
YouTube
11%
LinkedIn
6%
Pinterest
3%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 3% run Meta ads. That's 33 percentage points above the WooCommerce average of 45%.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (33%), Facebook Pixel (16%).

Google Analytics
35%
Google Tag Manager
33%
Facebook Pixel
16%
Google Ads
14%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

20 products $133 avg 3 ads
Beauty & Cosmetics skin care medspa
121 products $69 avg 1 ads
Beauty & Cosmetics luxury spa medical skincare
145 products $101 avg 1 ads
Beauty & Cosmetics spa treatments facials
340 products $107 avg
Beauty & Cosmetics laser hair removal facials
28 products $130 avg
Beauty & Cosmetics laser hair removal facials
54 products $61 avg
Beauty & Cosmetics organic skincare vegan skincare
59 products $106 avg
Beauty & Cosmetics skincare facials
57 products $90 avg
Beauty & Cosmetics facials wellness
159 products $95 avg
Beauty & Cosmetics skincare salon beauty treatments
6 products $35 avg
Beauty & Cosmetics beauty spa massage services

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FAQ

How many WooCommerce Facials stores are there?

We currently track 303 active WooCommerce stores in the Facials segment.

Are WooCommerce Facials stores growing?

Yes. In the last 30 days, 13 new stores were indexed in the Facials segment, showing a 4% monthly growth rate.

What is the average product price in WooCommerce Facials stores?

Among stores with pricing data, the average listed price is about $120, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.