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Topic
Updated Apr 6, 2026
WooCommerce

1,446 WooCommerce Gift card Stores: Stats & Market Data (2026)

1,446 active WooCommerce stores fall into the Gift card segment, with 52 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Beauty & Cosmetics, Food & Beverages. 86% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

86%
Social media
4%
Meta ads
76%
Contact info
Total Stores
1,446
Active WooCommerce stores
New (30d)
52
Newly added in the last 30 days
Avg. Products
96
Among 1,446 stores with catalog data
Avg. Price
$172
Among 1,317 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

44 22 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

52 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 772 · 53%
10-49 444 · 31%
50-199 191 · 13%
200-999 33 · 2%
1k-4.9k 4 · 0%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
48% coverage
Beauty & Cosmetics
10% coverage
Food & Beverages
10% coverage
Apparel & Accessories
7% coverage
Arts & Entertainment
5% coverage
Education & Courses
3% coverage
Home & Garden
3% coverage
Health
3% coverage
Jewelry & Watches
2% coverage
Electronics
1% coverage
Books & Literature
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 96 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The strongest country concentrations are United Kingdom, Italy, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 327 · 25%
$25-$49 299 · 23%
$50-$99 315 · 24%
$100-$199 211 · 16%
$200-$499 128 · 10%
$500+ 37 · 3%
Store currencies
EUR 528 USD 433 GBP 97 CAD 66 AUD 51 HUF 28 PLN 25 ZAR 22

Among stores with pricing data, the most common price range is Under $25. The average is higher at $172 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (77%), Instagram (76%), YouTube (17%).

Facebook
77%
Instagram
76%
YouTube
17%
Twitter / X
14%
TikTok
13%
LinkedIn
7%
Pinterest
3%

Social media engagement is exceptionally high: 86% of stores maintain social profiles and 4% run Meta ads. That's 18 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (39%), Google Tag Manager (29%), Facebook Pixel (24%).

Google Analytics
39%
Google Tag Manager
29%
Facebook Pixel
24%
Google Ads
12%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

13 products $386 avg 1 ads
Health Beauty & Cosmetics spa luxury
60 products $202 avg 4 ads
Home & Garden Food & Beverages Celebrations & Gifts bbq supplies woodfire cooking
20 products $99 avg 2 ads
Education & Courses Apparel & Accessories Celebrations & Gifts fitness courses
40 products $21 avg 1 ads
Beauty & Cosmetics natural skincare organic beauty
17 products $5 avg
Food & Beverages cookie shop new york style cookies
13 products $178 avg
Celebrations & Gifts gift card merchandise
14 products $18 avg
Food & Beverages coffee gift card
5 products $22 avg
Celebrations & Gifts yacht club gift card
29 products $28 avg
Food & Beverages coffee roastery
23 products $573 avg
Education & Courses maker space education

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FAQ

How many WooCommerce Gift card stores are there?

We currently track 1,446 active WooCommerce stores in the Gift card segment.

Are WooCommerce Gift card stores growing?

Yes. In the last 30 days, 52 new stores were indexed in the Gift card segment, showing a 4% monthly growth rate.

What is the average product price in WooCommerce Gift card stores?

Among stores with pricing data, the average listed price is about $172, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.