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Topic
Updated Apr 6, 2026
WooCommerce

83 WooCommerce Health and fitness Stores: Stats & Market Data (2026)

83 active WooCommerce stores fall into the Health and fitness segment, with 4 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Health, Education & Courses, Sporting Goods. 82% maintain social media profiles — Facebook leads — and 6% run Meta ad campaigns.

82%
Social media
6%
Meta ads
64%
Contact info
Total Stores
83
Active WooCommerce stores
New (30d)
4
Newly added in the last 30 days
Avg. Products
62
Among 83 stores with catalog data
Avg. Price
$228
Among 76 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4 2 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

4 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 43 · 52%
10-49 25 · 30%
50-199 9 · 11%
200-999 5 · 6%
1k-4.9k 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
57% coverage
Education & Courses
28% coverage
Sporting Goods
11% coverage
Home & Garden
7% coverage
Beauty & Cosmetics
6% coverage
Books & Literature
6% coverage
Apparel & Accessories
5% coverage
Electronics
4% coverage
Food & Beverages
2% coverage
Arts & Entertainment
1% coverage
Hardware
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 62 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 879. The strongest country concentrations are India, Bangladesh, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 27 · 36%
$25-$49 14 · 18%
$50-$99 11 · 14%
$100-$199 12 · 16%
$200-$499 4 · 5%
$500+ 8 · 11%
Store currencies
USD 31 EUR 14 GBP 7 INR 6 BDT 4 CAD 3 PKR 3 AUD 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $228 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (73%), Instagram (61%), YouTube (27%).

Facebook
73%
Instagram
61%
YouTube
27%
Twitter / X
24%
LinkedIn
19%
TikTok
11%
Pinterest
7%

Social media engagement is exceptionally high: 82% of stores maintain social profiles and 6% run Meta ads. That's 14 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (29%), Facebook Pixel (22%).

Google Analytics
30%
Google Tag Manager
29%
Facebook Pixel
22%
Google Ads
10%
TikTok Pixel
2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

8 products $18 avg
Health health and fitness nutrition store
80 products $26 avg
Health Food & Beverages supplements health and fitness
14 products $57 avg
Food & Beverages Health wellness health and fitness
19 products $32 avg 1 ads
21 products $12 avg 17 ads
Home & Garden Health home decor health and fitness
20 products $2779 avg
Health massage chairs health and fitness
9 products $33 avg
Sporting Goods fitness equipment sports store
31 products $31 avg
Education & Courses video courses health and fitness
7 products $12 avg
Health natural supplements wellness products
48 products $13 avg
Books & Literature keto diet books health and fitness
16 products $55 avg
Health health and fitness exercise gear
6 products $167 avg
Health health and fitness diet and nutrition

Want the full dataset?

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FAQ

How many WooCommerce Health and fitness stores are there?

We currently track 83 active WooCommerce stores in the Health and fitness segment.

Are WooCommerce Health and fitness stores growing?

Yes. In the last 30 days, 4 new stores were indexed in the Health and fitness segment, showing a 5% monthly growth rate.

What is the average product price in WooCommerce Health and fitness stores?

Among stores with pricing data, the average listed price is about $228, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.