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Topic
Updated May 18, 2026
WooCommerce

112 WooCommerce Makeup online Stores: Stats & Market Data (2026)

112 active WooCommerce stores fall into the Makeup online segment, with 71 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Electronics. 35% maintain social media profiles — Facebook leads — and 5% run Meta ad campaigns.

35%
Social media
5%
Meta ads
51%
Contact info
Total Stores
112
Active WooCommerce stores
New (30d)
71
Newly added in the last 30 days
Avg. Products
4,147
Among 111 stores with catalog data
Avg. Price
$337
Among 102 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

44 22 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

71 new stores were added in the past 30 days — 63% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 6 · 5%
10-49 38 · 34%
50-199 18 · 16%
200-999 22 · 20%
1k-4.9k 16 · 14%
5k+ 11 · 10%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
97% coverage
Apparel & Accessories
13% coverage
Electronics
6% coverage
Health
4% coverage
Sporting Goods
3% coverage
Baby & Kids
2% coverage
Home & Garden
2% coverage
Jewelry & Watches
2% coverage
Books & Literature
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 4,147 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,390. The strongest country concentrations are Bangladesh, India, United Arab Emirates.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 65 · 64%
$25-$49 16 · 16%
$50-$99 10 · 10%
$100-$199 5 · 5%
$200-$499 5 · 5%
$500+ 1 · 1%
Store currencies
USD 38 EUR 18 BDT 6 INR 5 AED 4 GBP 4 IRT 4 PKR 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $337 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (27%), Instagram (25%), TikTok (7%).

Facebook
27%
Instagram
25%
TikTok
7%
YouTube
3%
Twitter / X
1%

About 35% of stores maintain social media profiles and 5% run Meta ads — moderate marketing investment overall. That's 12 percentage points below the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (18%), Facebook Pixel (14%), Google Tag Manager (13%).

Google Analytics
18%
Facebook Pixel
14%
Google Tag Manager
13%
Google Ads
9%
TikTok Pixel
3%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

102 products $8 avg 18 ads
Beauty & Cosmetics makeup online best selling makeup
634 products $29 avg 2 ads
Beauty & Cosmetics korean beauty products skincare sale
2,119 products $80 avg 1 ads
Beauty & Cosmetics perfume for women designer perfume
24 products $6 avg
Beauty & Cosmetics makeup online cosmetics store
769 products $9 avg
Beauty & Cosmetics skincare products beauty essentials
1,410 products $10 avg
Health Beauty & Cosmetics pharmacy online health products
3,852 products $19 avg
Beauty & Cosmetics korean skincare beauty products
26 products $150 avg
Apparel & Accessories Beauty & Cosmetics Electronics fashion accessories beauty products
10 products $4 avg
Beauty & Cosmetics cosmetics shop skincare products
2,480 products $62 avg
Beauty & Cosmetics makeup online fragrance shop
35 products $27 avg
Beauty & Cosmetics skincare deals makeup online

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FAQ

How many WooCommerce Makeup online stores are there?

We currently track 112 active WooCommerce stores in the Makeup online segment.

Are WooCommerce Makeup online stores growing?

Yes. In the last 30 days, 71 new stores were indexed in the Makeup online segment, showing a 63% monthly growth rate.

What is the average product price in WooCommerce Makeup online stores?

Among stores with pricing data, the average listed price is about $337, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.