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Topic
Updated Apr 27, 2026
WooCommerce

68 WooCommerce Makeup online Stores: Stats & Market Data (2026)

68 active WooCommerce stores fall into the Makeup online segment, with 26 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Electronics. 46% maintain social media profiles — Facebook leads — and 7% run Meta ad campaigns.

46%
Social media
7%
Meta ads
63%
Contact info
Total Stores
68
Active WooCommerce stores
New (30d)
26
Newly added in the last 30 days
Avg. Products
658
Among 67 stores with catalog data
Avg. Price
$534
Among 61 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

26 13 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

26 new stores were added in the past 30 days — 38% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 6 · 9%
10-49 22 · 33%
50-199 12 · 18%
200-999 14 · 21%
1k-4.9k 11 · 16%
5k+ 2 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
99% coverage
Apparel & Accessories
13% coverage
Electronics
6% coverage
Health
4% coverage
Home & Garden
3% coverage
Baby & Kids
1% coverage
Books & Literature
1% coverage
Jewelry & Watches
1% coverage
Sporting Goods
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 658 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,098. The strongest country concentrations are Bangladesh, Pakistan, Argentina.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 35 · 57%
$25-$49 10 · 16%
$50-$99 9 · 15%
$100-$199 4 · 7%
$200-$499 2 · 3%
$500+ 1 · 2%
Store currencies
USD 26 EUR 10 BDT 5 PKR 3 ARS 2 EGP 2 INR 2 IRT 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $534 because some stores price much higher, pulling it up. That's above the WooCommerce average of $420.

Social media platforms

Facebook (37%), Instagram (32%), TikTok (13%).

Facebook
37%
Instagram
32%
TikTok
13%
YouTube
4%

About 46% of stores maintain social media profiles and 7% run Meta ads — moderate marketing investment overall. That's 11 percentage points below the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (22%), Facebook Pixel (19%), Google Tag Manager (18%).

Google Analytics
22%
Facebook Pixel
19%
Google Tag Manager
18%
Google Ads
10%
TikTok Pixel
3%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

2,070 products $81 avg 2 ads
Beauty & Cosmetics perfume for women designer perfume
10 products $5 avg
Beauty & Cosmetics cosmetics shop skincare products
326 products $9 avg
Beauty & Cosmetics makeup online cosmetics store
351 products $4 avg
Beauty & Cosmetics perfumes cosmetics
27 products $115 avg
Home & Garden Beauty & Cosmetics Baby & Kids rugs for sale makeup online
32 products $2 avg
Beauty & Cosmetics Health cosmetic products beauty supplies
32 products $53 avg
Beauty & Cosmetics Health skincare products cosmetic clinic
26 products
Beauty & Cosmetics skincare eye makeup
1,233 products $23 avg
Beauty & Cosmetics korean beauty skincare products
26 products $150 avg
Apparel & Accessories Beauty & Cosmetics Electronics fashion accessories beauty products
139 products $84 avg
Beauty & Cosmetics Health skincare products beauty supplies

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FAQ

How many WooCommerce Makeup online stores are there?

We currently track 68 active WooCommerce stores in the Makeup online segment.

Are WooCommerce Makeup online stores growing?

Yes. In the last 30 days, 26 new stores were indexed in the Makeup online segment, showing a 38% monthly growth rate.

What is the average product price in WooCommerce Makeup online stores?

Among stores with pricing data, the average listed price is about $534, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.