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WooCommerce topic analytics
Topic
Updated May 18, 2026
WooCommerce

224 WooCommerce Masks Stores: Stats & Market Data (2026)

224 active WooCommerce stores fall into the Masks segment, with 65 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Arts & Entertainment, Apparel & Accessories. 52% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

52%
Social media
3%
Meta ads
56%
Contact info
Total Stores
224
Active WooCommerce stores
New (30d)
65
Newly added in the last 30 days
Avg. Products
644
Among 224 stores with catalog data
Avg. Price
$109
Among 205 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

41 20 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

65 new stores were added in the past 30 days — 29% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 21 · 9%
10-49 68 · 30%
50-199 73 · 33%
200-999 38 · 17%
1k-4.9k 16 · 7%
5k+ 8 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
45% coverage
Arts & Entertainment
16% coverage
Apparel & Accessories
14% coverage
Health
13% coverage
Celebrations & Gifts
7% coverage
Home & Garden
4% coverage
Toys & Games
1% coverage
Books & Literature
1% coverage
Sporting Goods
1% coverage
Adult
0% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 644 products per store. That's smaller than the WooCommerce average of 1,390. The strongest country concentrations are Germany, United Kingdom, Greece.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 83 · 40%
$25-$49 40 · 20%
$50-$99 55 · 27%
$100-$199 13 · 6%
$200-$499 9 · 4%
$500+ 5 · 2%
Store currencies
USD 81 EUR 62 GBP 10 AUD 6 CAD 6 BRL 4 PKR 4 TRY 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $109 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (46%), Facebook (45%), YouTube (13%).

Instagram
46%
Facebook
45%
YouTube
13%
Twitter / X
11%
TikTok
8%
LinkedIn
5%
Pinterest
4%

Social media adoption is strong at 52%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (17%), Facebook Pixel (12%).

Google Analytics
28%
Google Tag Manager
17%
Facebook Pixel
12%
Google Ads
6%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

60 products $90 avg
Arts & Entertainment masks celebration
51 products $51 avg
Beauty & Cosmetics professional skincare acne treatment
215 products $56 avg
Beauty & Cosmetics facials serums
64 products $94 avg 4 ads
Beauty & Cosmetics skincare products beauty store
202 products $69 avg
Beauty & Cosmetics skincare products anti-aging
77 products $46 avg
Arts & Entertainment masks art prints
484 products $26 avg
Beauty & Cosmetics korean cosmetics skincare products
79 products $57 avg
Beauty & Cosmetics serum creams
121 products $71 avg
Celebrations & Gifts masks party
669 products $21 avg
Health Beauty & Cosmetics medical equipment esthetic devices
24 products $99 avg
Arts & Entertainment ceramic art sculptures
180 products $50 avg
Toys & Games Arts & Entertainment halloween costumes

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FAQ

How many WooCommerce Masks stores are there?

We currently track 224 active WooCommerce stores in the Masks segment.

Are WooCommerce Masks stores growing?

Yes. In the last 30 days, 65 new stores were indexed in the Masks segment, showing a 29% monthly growth rate.

What is the average product price in WooCommerce Masks stores?

Among stores with pricing data, the average listed price is about $109, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.