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Topic
Updated Apr 6, 2026
WooCommerce

731 WooCommerce Massage Stores: Stats & Market Data (2026)

731 active WooCommerce stores fall into the Massage segment, with 31 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Beauty & Cosmetics, Health, Education & Courses. 82% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

82%
Social media
2%
Meta ads
83%
Contact info
Total Stores
731
Active WooCommerce stores
New (30d)
31
Newly added in the last 30 days
Avg. Products
148
Among 729 stores with catalog data
Avg. Price
$171
Among 685 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

32 16 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

31 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 236 · 32%
10-49 300 · 41%
50-199 152 · 21%
200-999 36 · 5%
1k-4.9k 3 · 0%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
55% coverage
Health
29% coverage
Education & Courses
4% coverage
Celebrations & Gifts
3% coverage
Arts & Entertainment
3% coverage
Adult
2% coverage
Home & Garden
2% coverage
Apparel & Accessories
1% coverage
Sporting Goods
1% coverage
Electronics
0% coverage
Baby & Kids 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 148 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The strongest country concentrations are Poland, France, Italy.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 97 · 14%
$25-$49 120 · 18%
$50-$99 228 · 33%
$100-$199 147 · 21%
$200-$499 63 · 9%
$500+ 30 · 4%
Store currencies
EUR 258 USD 197 GBP 51 CAD 32 PLN 30 AUD 20 INR 9 NZD 9

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $171. That's below the WooCommerce average of $403.

Social media platforms

Facebook (74%), Instagram (66%), YouTube (18%).

Facebook
74%
Instagram
66%
YouTube
18%
Twitter / X
11%
LinkedIn
10%
TikTok
8%
Pinterest
2%

Social media engagement is exceptionally high: 82% of stores maintain social profiles and 2% run Meta ads. That's 14 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (26%), Facebook Pixel (17%).

Google Analytics
35%
Google Tag Manager
26%
Facebook Pixel
17%
Google Ads
11%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

3,344 products $48 avg 5 ads
Beauty & Cosmetics spa wellness
9 products $95 avg 16 ads
Beauty & Cosmetics beauty skincare
12 products $338 avg
Beauty & Cosmetics massage couples massage
17 products $24 avg
Beauty & Cosmetics med spa massage
26 products $48 avg
Beauty & Cosmetics spa beauty salon
540 products $811 avg
Beauty & Cosmetics wellness cosmetics
10 products $46 avg
Beauty & Cosmetics spa massage
326 products $392 avg
Beauty & Cosmetics spa massage
9 products $166 avg
Health massage wellness
8 products $85 avg
Health postpartum massage

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FAQ

How many WooCommerce Massage stores are there?

We currently track 731 active WooCommerce stores in the Massage segment.

Are WooCommerce Massage stores growing?

Yes. In the last 30 days, 31 new stores were indexed in the Massage segment, showing a 4% monthly growth rate.

What is the average product price in WooCommerce Massage stores?

Among stores with pricing data, the average listed price is about $171, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.