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Topic
Updated May 4, 2026
WooCommerce

139 WooCommerce Men's skincare Stores: Stats & Market Data (2026)

139 active WooCommerce stores fall into the Men's skincare segment, with 17 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Baby & Kids. 62% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

62%
Social media
4%
Meta ads
62%
Contact info
Total Stores
139
Active WooCommerce stores
New (30d)
17
Newly added in the last 30 days
Avg. Products
443
Among 139 stores with catalog data
Avg. Price
$42
Among 133 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

12 6 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

17 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the WooCommerce average of 41%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 27 · 19%
10-49 54 · 39%
50-199 35 · 25%
200-999 13 · 9%
1k-4.9k 6 · 4%
5k+ 4 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
4% coverage
Baby & Kids
1% coverage
Celebrations & Gifts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 443 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,302. The strongest country concentrations are India, Italy, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 64 · 48%
$25-$49 43 · 32%
$50-$99 20 · 15%
$100-$199 4 · 3%
$200-$499 1 · 1%
$500+ 1 · 1%
Store currencies
EUR 46 USD 40 INR 8 GBP 5 AUD 2 BDT 2 CLP 2 MAD 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $42 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (53%), Facebook (50%), YouTube (13%).

Instagram
53%
Facebook
50%
YouTube
13%
TikTok
10%
Twitter / X
8%
LinkedIn
4%

Social media adoption is strong at 62%, and 4% of stores run Meta ad campaigns. That's 13 percentage points above the WooCommerce average of 49%.

Marketing & analytics tools

Google Analytics (27%), Facebook Pixel (25%), Google Ads (21%).

Google Analytics
27%
Facebook Pixel
25%
Google Ads
21%
Google Tag Manager
21%
Pinterest Pixel
1%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

62 products $70 avg
Beauty & Cosmetics anti-aging men's skincare
340 products $50 avg
Beauty & Cosmetics dermatology skincare products
30 products $59 avg
Beauty & Cosmetics natural skincare anti-aging
11 products $16 avg
Beauty & Cosmetics beard grooming men's skincare
19 products $67 avg
Beauty & Cosmetics men's grooming men's skincare
6 products $3 avg
Beauty & Cosmetics men's skincare acne treatment
37 products $11 avg
Beauty & Cosmetics men's grooming men's skincare
327 products $8 avg
Beauty & Cosmetics body lotion men's skincare
21 products $36 avg
Beauty & Cosmetics men's skincare natural cosmetics
13 products $17 avg
Beauty & Cosmetics Baby & Kids natural cosmetics baby care
106 products $21 avg
Beauty & Cosmetics private label skincare men's skincare
295 products $77 avg
Beauty & Cosmetics luxury mens grooming shaving products

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FAQ

How many WooCommerce Men's skincare stores are there?

We currently track 139 active WooCommerce stores in the Men's skincare segment.

Are WooCommerce Men's skincare stores growing?

Yes. In the last 30 days, 17 new stores were indexed in the Men's skincare segment, showing a 12% monthly growth rate.

What is the average product price in WooCommerce Men's skincare stores?

Among stores with pricing data, the average listed price is about $42, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.