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Topic
Updated June 8, 2026
WooCommerce

344 WooCommerce Novelty gifts Stores: Stats & Market Data (2026)

344 active WooCommerce stores fall into the Novelty gifts segment, with 111 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Apparel & Accessories, Toys & Games. 46% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

46%
Social media
1%
Meta ads
47%
Contact info
Total Stores
344
Active WooCommerce stores
New (30d)
111
Newly added in the last 30 days
Avg. Products
3,004
Among 343 stores with catalog data
Avg. Price
$64
Among 330 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

151 75 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

111 new stores were added in the past 30 days — 32% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 31 · 9%
10-49 84 · 24%
50-199 83 · 24%
200-999 55 · 16%
1k-4.9k 52 · 15%
5k+ 38 · 11%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
69% coverage
Apparel & Accessories
28% coverage
Toys & Games
23% coverage
Home & Garden
14% coverage
Arts & Entertainment
8% coverage
Books & Literature
5% coverage
General Merchandise
3% coverage
Adult
3% coverage
Office Supplies
2% coverage
Baby & Kids
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 3,004 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,565. The strongest country concentrations are United Kingdom, India, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 230 · 70%
$25-$49 67 · 20%
$50-$99 21 · 6%
$100-$199 6 · 2%
$200-$499 2 · 1%
$500+ 4 · 1%
Store currencies
USD 148 EUR 73 GBP 36 INR 14 AUD 8 CAD 5 SEK 5 ZAR 5

Among stores with pricing data, the most common price range is Under $25. The average is higher at $64 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (37%), Instagram (33%), Twitter / X (13%).

Facebook
37%
Instagram
33%
Twitter / X
13%
YouTube
11%
TikTok
8%
LinkedIn
5%
Pinterest
2%

About 46% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (26%), Facebook Pixel (10%), Google Ads (9%).

Google Analytics
26%
Facebook Pixel
10%
Google Ads
9%
Google Tag Manager
9%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

2,804 products $23 avg 1 ads
Celebrations & Gifts Electronics gift shop novelty gifts
31 products $9 avg
Celebrations & Gifts funny gifts birthday presents
86 products $35 avg
Adult erotic clothing lingerie
79 products $40 avg
Arts & Entertainment omoshiroi block creative 3d memo pad
130 products $5 avg
Celebrations & Gifts Apparel & Accessories trophies and awards novelty gifts
195 products $14 avg
Apparel & Accessories Celebrations & Gifts funny t-shirts car stickers
22 products $32 avg
22 products $2 avg
Celebrations & Gifts gift shop toys and collectibles
62 products $4 avg
Celebrations & Gifts Home & Garden gift ideas home fragrance
61 products $1 avg
Celebrations & Gifts custom promotional items cannabis related products
449 products $17 avg
Celebrations & Gifts gift shop novelty gifts
23 products $19 avg
Apparel & Accessories Arts & Entertainment sarcasm lifestyle street fashion

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FAQ

How many WooCommerce Novelty gifts stores are there?

We currently track 344 active WooCommerce stores in the Novelty gifts segment.

Are WooCommerce Novelty gifts stores growing?

Yes. In the last 30 days, 111 new stores were indexed in the Novelty gifts segment, showing a 32% monthly growth rate.

What is the average product price in WooCommerce Novelty gifts stores?

Among stores with pricing data, the average listed price is about $64, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.