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Topic
Updated Apr 6, 2026
WooCommerce

321 WooCommerce Sporting goods Stores: Stats & Market Data (2026)

321 active WooCommerce stores fall into the Sporting goods segment, with 18 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Sporting Goods, Apparel & Accessories, Toys & Games. 70% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

70%
Social media
2%
Meta ads
65%
Contact info
Total Stores
321
Active WooCommerce stores
New (30d)
18
Newly added in the last 30 days
Avg. Products
2,769
Among 321 stores with catalog data
Avg. Price
$154
Among 287 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

20 10 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

18 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 70 · 22%
10-49 78 · 24%
50-199 65 · 20%
200-999 55 · 17%
1k-4.9k 28 · 9%
5k+ 25 · 8%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
38% coverage
Apparel & Accessories
13% coverage
Toys & Games
6% coverage
Electronics
5% coverage
Home & Garden
4% coverage
Hardware
3% coverage
Arts & Entertainment
2% coverage
Beauty & Cosmetics
1% coverage
Celebrations & Gifts
1% coverage
Education & Courses
1% coverage
Health
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 2,769 because some stores carry much larger inventories. That's larger than the WooCommerce average of 877. The strongest country concentrations are India, United Kingdom, Italy.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 79 · 28%
$25-$49 72 · 25%
$50-$99 57 · 20%
$100-$199 33 · 11%
$200-$499 27 · 9%
$500+ 19 · 7%
Store currencies
USD 134 EUR 78 GBP 19 INR 10 CAD 8 PKR 7 ZAR 5 RON 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $154 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (62%), Instagram (53%), YouTube (18%).

Facebook
62%
Instagram
53%
YouTube
18%
Twitter / X
12%
TikTok
7%
LinkedIn
5%
Pinterest
1%

Social media engagement is exceptionally high: 70% of stores maintain social profiles and 2% run Meta ads.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (18%), Facebook Pixel (14%).

Google Analytics
30%
Google Tag Manager
18%
Facebook Pixel
14%
Google Ads
11%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

2,675 products $30 avg 2 ads
Home & Garden Electronics Toys & Games sporting-goods home-decor
24 products $452 avg 2 ads
Sporting Goods fitness equipment spinning bike
278 products $8 avg
Sporting Goods sports equipment sports store
9 products $300 avg
Apparel & Accessories running sporting-goods
159 products $62 avg
Sporting Goods sports equipment sports store
100 products $100 avg
Hardware climbing equipment kletteranlagen
206 products $255 avg
Sporting Goods sports store sports equipment
28 products $48 avg
Sporting Goods bikes cycling
16 products $200 avg
Arts & Entertainment fishing gear outdoor accessories
1,148 products $207 avg

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FAQ

How many WooCommerce Sporting goods stores are there?

We currently track 321 active WooCommerce stores in the Sporting goods segment.

Are WooCommerce Sporting goods stores growing?

Yes. In the last 30 days, 18 new stores were indexed in the Sporting goods segment, showing a 6% monthly growth rate.

What is the average product price in WooCommerce Sporting goods stores?

Among stores with pricing data, the average listed price is about $154, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.