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Topic
Updated Apr 27, 2026
WooCommerce

1,522 WooCommerce Sports Stores: Stats & Market Data (2026)

1,522 active WooCommerce stores fall into the Sports segment, with 241 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Sporting Goods, Apparel & Accessories, Arts & Entertainment. 63% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

63%
Social media
3%
Meta ads
59%
Contact info
Total Stores
1,522
Active WooCommerce stores
New (30d)
241
Newly added in the last 30 days
Avg. Products
1,291
Among 1,520 stores with catalog data
Avg. Price
$142
Among 1,422 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

237 118 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

241 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 389 · 26%
10-49 539 · 35%
50-199 256 · 17%
200-999 195 · 13%
1k-4.9k 73 · 5%
5k+ 68 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
25% coverage
Apparel & Accessories
16% coverage
Arts & Entertainment
7% coverage
Electronics
7% coverage
Toys & Games
6% coverage
Home & Garden
6% coverage
Education & Courses
4% coverage
Health
4% coverage
Beauty & Cosmetics
3% coverage
Celebrations & Gifts
2% coverage
Books & Literature
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,291 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,089. The strongest country concentrations are United Kingdom, Australia, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 452 · 32%
$25-$49 366 · 26%
$50-$99 238 · 17%
$100-$199 197 · 14%
$200-$499 101 · 7%
$500+ 68 · 5%
Store currencies
USD 644 EUR 329 GBP 97 CAD 49 INR 37 AUD 36 COP 22 CHF 19

Among stores with pricing data, the most common price range is Under $25. The average is higher at $142 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Facebook (55%), Instagram (48%), YouTube (18%).

Facebook
55%
Instagram
48%
YouTube
18%
Twitter / X
17%
TikTok
8%
LinkedIn
8%
Pinterest
2%

Social media adoption is strong at 63%, and 3% of stores run Meta ad campaigns. That's 6 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (27%), Facebook Pixel (16%), Google Tag Manager (16%).

Google Analytics
27%
Facebook Pixel
16%
Google Tag Manager
16%
Google Ads
8%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

12 products $85 avg 2 ads
Sporting Goods Apparel & Accessories fitness sports
29 products $753 avg 2 ads
Celebrations & Gifts sports training
60 products $12 avg 15 ads
Sporting Goods home fitness sportswear
1,127 products $37 avg 1 ads
44 products $24 avg 23 ads
1,552 products $20 avg 1 ads
Home & Garden Toys & Games kitchen coffee-machine
48 products $75 avg 3 ads
18 products $21 avg 2 ads
Sporting Goods sports fitness
354 products $63 avg 13 ads
Animals & Pet Supplies Sporting Goods Arts & Entertainment pets sports
72 products $153 avg
Sporting Goods Education & Courses fitness training
1,336 products $10 avg
Apparel & Accessories Books & Literature Food & Beverages clothing food

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FAQ

How many WooCommerce Sports stores are there?

We currently track 1,522 active WooCommerce stores in the Sports segment.

Are WooCommerce Sports stores growing?

Yes. In the last 30 days, 241 new stores were indexed in the Sports segment, showing a 16% monthly growth rate.

What is the average product price in WooCommerce Sports stores?

Among stores with pricing data, the average listed price is about $142, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.