21.8K Shopify Makeup Stores: Stats & Market Data (2026)
21,796 active Shopify stores fall into the Makeup segment, with 1,839 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 62% maintain social media profiles — Instagram leads — and 14% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
1,839 new stores were added in the past 30 days (8% of the total), showing steady growth.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Celebrations & Gifts 105 Food & Beverages 88 Arts & Entertainment 75 Animals & Pet Supplies 73Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 359 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, India, Pakistan.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $45 because some stores price much higher, pulling it up. That's below the Shopify average of $204.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Privy ‑ Email, SMS & Pop Ups.
Marketing & analytics tools
Google Analytics (30%), Google Tag Manager (10%), Facebook Pixel (4%).
Popular themes
The most used are Dawn, Debut, Horizon.
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Start Free TrialRepresentative stores
A varied sample — weighted by data completeness, refreshed daily
Covet Instagram Feed & Reviews
Bundler ‑ Product Bundles App
Bundler ‑ Product Bundles App
Klaviyo: Email Marketing & SMS
Avada AI SEO Image Optimizer
Hextom: Upsell Sales Boost
Affiliatly Affiliate Marketing
Avada AI SEO Image Optimizer
Hextom: Countdown Timer Bar
Lucky Orange Heatmaps & Replay
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Start Free TrialFAQ
How many Shopify Makeup stores are there?
We currently track 21,796 active Shopify stores in the Makeup segment.
Are Shopify Makeup stores growing?
Yes. In the last 30 days, 1,839 new stores were indexed in the Makeup segment, showing a 8% monthly growth rate.
What is the average product price in Shopify Makeup stores?
Among stores with pricing data, the average listed price is about $45, with the most common pricing band at Under $25.
What apps are most popular for Shopify Makeup stores?
The top apps are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Privy ‑ Email, SMS & Pop Ups. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (58%), Facebook (44%), TikTok (24%).
Social media adoption is strong at 62%, and 14% of stores run Meta ad campaigns.