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Shopify category analytics
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Updated Apr 6, 2026
Shopify

69.9K Shopify Health Stores: Stats & Market Data (2026)

69,851 active Shopify stores fall into the Health segment, with 7,038 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. 53% maintain social media profiles — Instagram leads — and 18% run Meta ad campaigns.

53%
Social media
18%
Meta ads
57%
Contact info
Total Stores
69,851
Active Shopify stores
New (30d)
7,038
Newly added in the last 30 days
Avg. Products
173
Among 67,855 stores with catalog data
Avg. Price
$162
Among 67,135 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

7,091 3,545 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

7,038 new stores were added in the past 30 days (10% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 29,702 · 44%
10-49 22,973 · 34%
50-199 9,611 · 14%
200-999 3,899 · 6%
1k-4.9k 1,191 · 2%
5k+ 479 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
9% coverage
Home & Garden
5% coverage
Food & Beverages
4% coverage
Apparel & Accessories
2% coverage
Electronics
2% coverage
Sporting Goods
1% coverage
Education & Courses
1% coverage
Baby & Kids
1% coverage
Celebrations & Gifts
0% coverage
Toys & Games
0% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 173 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 18,559 · 28%
$25-$49 26,228 · 39%
$50-$99 13,242 · 20%
$100-$199 5,003 · 7%
$200-$499 2,146 · 3%
$500+ 1,957 · 3%
Store currencies
USD 30,447 EUR 8,814 GBP 4,372 INR 3,719 AUD 3,012 COP 2,421 CAD 2,254 PKR 1,360

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $162 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Loox: Product Reviews App & AI, Seal Subscriptions App, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (46%), Facebook (42%), YouTube (15%).

Instagram
46%
Facebook
42%
YouTube
15%
TikTok
15%
Twitter / X
9%
LinkedIn
5%
Pinterest
4%

Social media adoption is strong at 53%, and 18% of stores run Meta ad campaigns. That's 13 percentage points below the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (34%), Google Tag Manager (14%), Google Ads (6%).

Google Analytics
34%
Google Tag Manager
14%
Google Ads
6%
Facebook Pixel
6%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Shrine Pro, Horizon.

Dawn 21% Shrine Pro 7% Horizon 6% Debut 4% Refresh 4% Sense 3% Impact 2% Shrine 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

94 products $51 avg 8 ads
Health supplements vitamins
18 products $1214 avg 5 ads
Health mobility-aids mobility-scooters
CloverAlley PH Philippines
100 products $21 avg 14 ads
Health health store wellness shop Free Shipping Bear Wyllo
12 products $14 avg 1 ads
Health Food & Beverages wellness supplements nz-made AfterShip Referral & Affiliate Seal Subscriptions App
BAZARA Burkina Faso
152 products $1 avg 70 ads
Hardware Health diy tools medical products
24 products $53 avg 1 ads
Health sports nutrition women fitness UpPromote Affiliate Marketing Seal Subscriptions App
624 products $36 avg 1 ads
Health supplements health
11 products $36 avg 6 ads
Health sleep-aids breathing-strips Seal Subscriptions App
18 products $75 avg 52 ads
Health hearing aids red light therapy
GAYA Switzerland
7 products $51 avg 1 ads
Health mushroom products swiss made
NexoVital Colombia
27 products $26 avg 7 ads
Beauty & Cosmetics Health Jewelry & Watches belleza bienestar
71 products $38 avg 114 ads
Health asian-women-health female-supplements Hextom: Countdown Timer Bar Recharge Subscriptions App

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FAQ

How many Shopify Health stores are there?

We currently track 69,851 active Shopify stores in the Health segment.

Are Shopify Health stores growing?

Yes. In the last 30 days, 7,038 new stores were indexed in the Health segment, showing a 10% monthly growth rate.

What is the average product price in Shopify Health stores?

Among stores with pricing data, the average listed price is about $162, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Health stores?

The top apps are Loox: Product Reviews App & AI, Seal Subscriptions App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.