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Shopify subcategory analytics
Subcategory
Updated May 4, 2026
Shopify

822 Shopify Water Sports Stores: Stats & Market Data (2026)

822 active Shopify stores fall into the Water Sports segment, with 323 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $500+ range. The leading categories are Sporting Goods, Apparel & Accessories, Vehicles & Parts. 73% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

73%
Social media
10%
Meta ads
64%
Contact info
Total Stores
822
Active Shopify stores
New (30d)
323
Newly added in the last 30 days
Avg. Products
783
Among 813 stores with catalog data
Avg. Price
$520
Among 806 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

186 93 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

323 new stores were added in the past 30 days — 39% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 59 · 7%
10-49 218 · 27%
50-199 209 · 26%
200-999 204 · 25%
1k-4.9k 100 · 12%
5k+ 23 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
100% coverage
Apparel & Accessories
10% coverage
Vehicles & Parts
3% coverage
Home & Garden
3% coverage
Travel
2% coverage
Electronics
2% coverage
Toys & Games
2% coverage
Health 4 Jewelry & Watches 4 Baby & Kids 3 Education & Courses 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 783 because some stores carry much larger inventories. That's larger than the Shopify average of 437. The strongest country concentrations are United States, Australia, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 85 · 11%
$25-$49 137 · 17%
$50-$99 145 · 18%
$100-$199 141 · 17%
$200-$499 140 · 17%
$500+ 158 · 20%
Store currencies
USD 332 EUR 136 AUD 94 GBP 70 CAD 41 NZD 23 JPY 13 ZAR 11

Among stores with pricing data, prices skew higher — the most common range is $500+, and the average listed price is $520. That's above the Shopify average of $216.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox ‑ Visual Product Reviews, UpPromote Affiliate Marketing.

Social media platforms

Instagram (69%), Facebook (63%), YouTube (38%).

Instagram
69%
Facebook
63%
YouTube
38%
TikTok
18%
Twitter / X
11%
LinkedIn
6%
Pinterest
5%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 10% run Meta ads. That's 15 percentage points above the Shopify average of 58%.

Marketing & analytics tools

Google Analytics (46%), Google Tag Manager (17%), Google Ads (6%).

Google Analytics
46%
Google Tag Manager
17%
Google Ads
6%
Facebook Pixel
3%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Impulse, Ride.

Dawn 17% Impulse 5% Ride 4% Horizon 4% Debut 3% Symmetry 3% Prestige 3% Motion 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

187 products $37 avg 2 ads
Apparel & Accessories Sporting Goods mens graphic tees boardshorts for men Loox ‑ Visual Product Reviews
505 products $120 avg 4 ads
Jewelry & Watches Sporting Goods suunto watches dive computers UpPromote Affiliate Marketing
313 products $1334 avg 1 ads
Sporting Goods foil board e-foil accessories Hextom: Countdown Timer Bar Loox ‑ Visual Product Reviews
35 products $164 avg 6 ads
Sporting Goods magnet fishing fishing magnet
22 products $410 avg 9 ads
Sporting Goods folding kayak kayak parts 404/301 SC Easy URL Redirects Rebuy Personalization Engine
15 products $81 avg 69 ads
Sporting Goods smart swim goggles swim tech UpPromote Affiliate Marketing
150 products $31 avg 3 ads
Sporting Goods Vehicles & Parts boat cleaning supplies marine accessories
750 products $53 avg 7 ads
Sporting Goods pool floats inflatable loungers
2,354 products $44 avg 1 ads
Sporting Goods surf clothing wetsuits for surfing
178 products $502 avg 1 ads
Sporting Goods prescription dive masks diving masks Tabs Studio Conversion Bear Trust Badges
275 products $390 avg 1 ads
Sporting Goods paddle boards kayaks
35 products $185 avg 32 ads
Sporting Goods scuba tanks diving gear

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FAQ

How many Shopify Water Sports stores are there?

We currently track 822 active Shopify stores in the Water Sports segment.

Are Shopify Water Sports stores growing?

Yes. In the last 30 days, 323 new stores were indexed in the Water Sports segment, showing a 39% monthly growth rate.

What is the average product price in Shopify Water Sports stores?

Among stores with pricing data, the average listed price is about $520, with the most common pricing band at $500+.

What apps are most popular for Shopify Water Sports stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox ‑ Visual Product Reviews, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.