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Shopify country analytics
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Updated Apr 27, 2026
Shopify

162 Shopify Stores in Congo: Stats & Trends (2026)

We track 162 active Shopify stores in Congo, with 25 newly added in the last 30 days (15% of the current base). Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Health. 32% maintain social media profiles — Instagram leads — and 33% run Meta ad campaigns.

32%
Social media
33%
Meta ads
28%
Contact info
Total Stores
162
Active Shopify stores
New (30d)
25
Newly added in the last 30 days
Avg. Products
128
Among 154 stores with catalog data
Avg. Price
$80
Among 154 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

23 11 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

25 new stores were added in the past 30 days (15% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 69 · 45%
10-49 50 · 32%
50-199 19 · 12%
200-999 13 · 8%
1k-4.9k 2 · 1%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
26% coverage
Beauty & Cosmetics
20% coverage
Health
15% coverage
Home & Garden
15% coverage
Electronics
6% coverage
Food & Beverages
5% coverage
Hardware
4% coverage
Arts & Entertainment
3% coverage
Celebrations & Gifts
3% coverage
Jewelry & Watches
3% coverage
Adult
2% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 128 because some stores carry much larger inventories. That's smaller than the Shopify average of 447. The most popular store categories in this market are Apparel & Accessories, Beauty & Cosmetics, Health.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 84 · 55%
$25-$49 45 · 29%
$50-$99 10 · 6%
$100-$199 7 · 5%
$200-$499 4 · 3%
$500+ 4 · 3%
Store currencies
XAF 104 USD 39 EUR 8 XOF 3 GBP 2 SGD 2 CLP 1 INR 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $80 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Printful: Print on Demand, Hextom: Free Shipping Bar, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (27%), Facebook (25%), TikTok (9%).

Instagram
27%
Facebook
25%
TikTok
9%
Pinterest
6%
Twitter / X
4%
YouTube
3%
LinkedIn
2%

About 32% of stores maintain social media profiles and 33% run Meta ads — moderate marketing investment overall. That's 30 percentage points below the Shopify average of 62%.

Marketing & analytics tools

Google Analytics (12%), Facebook Pixel (7%), Google Tag Manager (2%).

Google Analytics
12%
Facebook Pixel
7%
Google Tag Manager
2%
TikTok Pixel
2%
Google Ads
1%

Popular themes

The most used are Horizon, Dawn, Sense.

Horizon 21% Dawn 11% Sense 10% Refresh 10% Debut 6% Shrine⁺ 4% Prestige 3% Story Thème 3%

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Geographic breakdown

Province and city-level distribution within Congo

Top provinces / states
Province Stores Share
California 5 3%
New York 5 3%
Florida 4 2%
Texas 3 2%
Alabama 2 1%
England 2 1%
Illinois 2 1%
Michigan 2 1%
Arizona 1 1%
Top cities
City Stores Share
Brazzaville 40 25%
Pointe-Noire 19 12%
Pointe Noire 4 2%
Pointe-Noire 3 2%
Brazzaville 2 1%
Brazzaville 2 1%
Kinshasa 2 1%
New York 2 1%
Pointe Noire 2 1%
Top shipping destinations
United States · 126 Congo · 114 United Kingdom · 105 Germany · 104 France · 104 Netherlands · 104 Austria · 103 Belgium · 103 Czechia · 103 Spain · 103

Representative stores

A varied sample — weighted by data completeness, refreshed daily

RAYA Congo
20 products $20 avg 6 ads
Health smartwatch health devices
5 products $17 avg 12 ads
Health Beauty & Cosmetics skincare products beauty supplies
17 products $20 avg 6 ads
Beauty & Cosmetics beauty skincare
9 products $22 avg 11 ads
Health Apparel & Accessories Toys & Games backboard eye-strain
55 products $24 avg 6 ads
Apparel & Accessories fashion accessories clothing store
8 products $28 avg 5 ads
Home & Garden mini washing machine portable egg cooker
19 products $21 avg 6 ads
Home & Garden home decor storage solutions
28 products $31 avg 9 ads
Health health supplements vitamin store
183 products $27 avg
Apparel & Accessories Home & Garden custom apparel novelty merchandise Printful: Print on Demand
16 products $22 avg 2 ads
Food & Beverages Beauty & Cosmetics herbal remedies natural products
43 products $58 avg
Apparel & Accessories clothing fashion Hextom: Free Shipping Bar Hextom: Upsell Sales Boost
CG Congo
31 products $38 avg 1 ads
Apparel & Accessories men's dress shoes men's boxer briefs

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FAQ

How many Shopify stores are in Congo?

Our database tracks 162 active Shopify stores in Congo.

How fast is the Congo Shopify market growing?

In the past 30 days, 25 new Shopify stores were indexed in Congo, reflecting a 15% monthly growth rate.

What is the average catalog size for Congo Shopify stores?

Among Shopify stores in Congo with catalog data, the average is about 128 products. The most common catalog size range is 1-9.

What are the most popular apps among Congo Shopify stores?

The top apps are Printful: Print on Demand, Hextom: Free Shipping Bar, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.