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Updated May 18, 2026
Shopify

2,008 Shopify Stores Using CAPI Facebook Pixel Meta API: Usage Stats & Trends (2026)

2,008 Shopify stores currently use CAPI Facebook Pixel Meta API, with 343 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 76% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.

76%
Social media
11%
Meta ads
67%
Contact info
Total Stores
2,008
Active Shopify stores
New (30d)
343
Newly added in the last 30 days
Avg. Products
466
Among 1,988 stores with catalog data
Avg. Price
$163
Among 1,988 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

192 96 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

343 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 309 · 16%
10-49 581 · 29%
50-199 562 · 28%
200-999 391 · 20%
1k-4.9k 113 · 6%
5k+ 32 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
31% coverage
Home & Garden
11% coverage
Beauty & Cosmetics
11% coverage
Food & Beverages
7% coverage
Jewelry & Watches
7% coverage
Arts & Entertainment
5% coverage
Electronics
4% coverage
Health
4% coverage
Celebrations & Gifts
4% coverage
Hardware
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 466 because some stores carry much larger inventories. That's larger than the Shopify average of 440. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 564 · 28%
$25-$49 540 · 27%
$50-$99 374 · 19%
$100-$199 227 · 11%
$200-$499 162 · 8%
$500+ 121 · 6%
Store currencies
USD 688 EUR 346 INR 160 GBP 127 AUD 109 CAD 45 MXN 42 BRL 33

Among stores with pricing data, the most common price range is Under $25. The average is higher at $163 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (72%), Facebook (56%), TikTok (27%).

Instagram
72%
Facebook
56%
TikTok
27%
YouTube
21%
Twitter / X
10%
Pinterest
8%
LinkedIn
5%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 11% run Meta ads. That's 17 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (55%), Google Tag Manager (17%), Facebook Pixel (10%).

Google Analytics
55%
Google Tag Manager
17%
Facebook Pixel
10%
Google Ads
8%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Prestige.

Dawn 24% Horizon 4% Prestige 4% Impulse 2% Refresh 2% Sense 2% Craft 2% Impact 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

150 products $7 avg 29 ads
Home & Garden home decor candles CAPI Facebook Pixel Meta API STKY ‑ Sticky Add To Cart Bar
171 products $60 avg 8 ads
Electronics phone accessories tech accessories CAPI Facebook Pixel Meta API SEOWILL ‑ 404 Link Redirect
3,644 products $9 avg 1 ads
Arts & Entertainment sewing supplies online online fabric store CAPI Facebook Pixel Meta API OPTIS Product Options, Variant
1,480 products $23 avg 1 ads
Home & Garden Celebrations & Gifts home décor gift shop CAPI Facebook Pixel Meta API FBP: Fast Bundle & Upsell
1,127 products $977 avg 91 ads
liturgical vestments church linens AdRoll Marketing & Advertising CAPI Facebook Pixel Meta API
Immense Canada
1,349 products $87 avg 8 ads
Apparel & Accessories clothing store men's apparel CAPI Facebook Pixel Meta API Hotjar Install
492 products $36 avg 11 ads
Jewelry & Watches sterling silver jewelry mens silver necklace CAPI Facebook Pixel Meta API Essential Announcement Bar
325 products $100 avg 14 ads
Apparel & Accessories fashion clothing store CAPI Facebook Pixel Meta API AfterShip Email Marketing,SMS
Cracked Soda United States
779 products $48 avg 7 ads
Apparel & Accessories women's clothing loungewear sets CAPI Facebook Pixel Meta API Shopify Inbox
72 products $435 avg 112 ads
Electronics refurbished certified premium refurbished CAPI Facebook Pixel Meta API Blockify Fraud Filter, Blocker
Shaddy Indonesia United States
182 products $97 avg 1 ads
Apparel & Accessories shoes footwear CAPI Facebook Pixel Meta API SEOWILL: AI SEO & AI Blog Post
174 products $7 avg 3 ads
Jewelry & Watches polki necklace statement earrings CAPI Facebook Pixel Meta API Instafeed ‑ Instagram Feed

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FAQ

How many Shopify stores currently use CAPI Facebook Pixel Meta API?

Our database tracks 2,008 active Shopify stores using CAPI Facebook Pixel Meta API.

How fast is CAPI Facebook Pixel Meta API adoption growing?

In the last 30 days, 343 new stores were found using CAPI Facebook Pixel Meta API, showing a 17% monthly growth in adoption.

What is the average catalog size for stores using CAPI Facebook Pixel Meta API?

Among Shopify stores using CAPI Facebook Pixel Meta API with catalog data, the average is around 466 products, with most falling in the 10-49 range.

What other apps do CAPI Facebook Pixel Meta API users typically install?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.