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Updated July 20, 2026
Shopify

3,091 Shopify Stores Using CAPI Facebook Pixel Meta API: Usage Stats & Trends (2026)

3,091 Shopify stores currently use CAPI Facebook Pixel Meta API, with 148 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 71% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

71%
Social media
10%
Meta ads
60%
Contact info
Total Stores
3,091
Active Shopify stores
New (30d)
148
Newly added in the last 30 days
Avg. Products
432
Among 3,045 stores with catalog data
Avg. Price
$176
Among 3,027 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

300 150 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

148 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 12%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 560 · 18%
10-49 954 · 31%
50-199 796 · 26%
200-999 548 · 18%
1k-4.9k 135 · 4%
5k+ 52 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
28% coverage
Home & Garden
11% coverage
Beauty & Cosmetics
10% coverage
Food & Beverages
6% coverage
Jewelry & Watches
6% coverage
Arts & Entertainment
4% coverage
Health
4% coverage
Electronics
4% coverage
Celebrations & Gifts
3% coverage
Hardware
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 432 because some stores carry much larger inventories. That's larger than the Shopify average of 409. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 827 · 27%
$25-$49 881 · 29%
$50-$99 584 · 19%
$100-$199 324 · 11%
$200-$499 234 · 8%
$500+ 177 · 6%
Store currencies
USD 1,044 EUR 594 INR 204 GBP 186 AUD 142 MXN 82 CAD 72 BRL 68

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $176 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (67%), Facebook (49%), TikTok (26%).

Instagram
67%
Facebook
49%
TikTok
26%
YouTube
19%
Twitter / X
8%
Pinterest
6%
LinkedIn
5%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 10% run Meta ads. That's 16 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (50%), Google Tag Manager (15%), Facebook Pixel (9%).

Google Analytics
50%
Google Tag Manager
15%
Facebook Pixel
9%
Google Ads
7%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Refresh.

Dawn 26% Horizon 5% Refresh 3% Prestige 3% Impulse 2% Craft 2% Sense 2% Debut 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

275 products $79 avg 4 ads
Beauty & Cosmetics Supplements CAPI Facebook Pixel Meta API Avada Boost Sales Trust Badges
25 products $35 avg 31 ads
Toys & Games CAPI Facebook Pixel Meta API UpPromote Affiliate Marketing
414 products $165 avg 2 ads
Apparel & Accessories Swimwear Dresses CAPI Facebook Pixel Meta API Klaviyo: Email Marketing & SMS
6 products $6 avg 6 ads
Sporting Goods Sports Equipment Golf CAPI Facebook Pixel Meta API Shopify Inbox
74 products $448 avg 7 ads
Electronics Electronics CAPI Facebook Pixel Meta API Blockify Fraud Filter, Blocker
No Omega Shop United States
64 products $40 avg 1 ads
Arts & Entertainment CAPI Facebook Pixel Meta API
6 products $71 avg 1 ads
Home & Garden CAPI Facebook Pixel Meta API Globo Mega Menu, Navigation
299 products $610 avg 12 ads
Apparel & Accessories CAPI Facebook Pixel Meta API Instafeed ‑ Instagram Feed
42 products $18 avg 4 ads
Beauty & Cosmetics Skincare CAPI Facebook Pixel Meta API Powerful Contact Form Builder
54 products $121 avg 7 ads
Apparel & Accessories Clothing CAPI Facebook Pixel Meta API Shopify Inbox
Tejas Hat Company United States
10 products $32 avg 1 ads
Apparel & Accessories Hats Fashion Accessories CAPI Facebook Pixel Meta API TA Banner Slider, Sales Pop up
172 products $60 avg 64 ads
Electronics Phone Accessories Tech Accessories CAPI Facebook Pixel Meta API SEOWILL ‑ 404 Link Redirect

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FAQ

How many Shopify stores currently use CAPI Facebook Pixel Meta API?

Our database tracks 3,091 active Shopify stores using CAPI Facebook Pixel Meta API.

How fast is CAPI Facebook Pixel Meta API adoption growing?

In the last 30 days, 148 new stores were found using CAPI Facebook Pixel Meta API, showing a 5% monthly growth in adoption.

What is the average catalog size for stores using CAPI Facebook Pixel Meta API?

Among Shopify stores using CAPI Facebook Pixel Meta API with catalog data, the average is around 432 products, with most falling in the 10-49 range.

What other apps do CAPI Facebook Pixel Meta API users typically install?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.