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Updated Apr 27, 2026
Shopify

1,771 Shopify Stores in Ethiopia: Stats & Trends (2026)

We track 1,771 active Shopify stores in Ethiopia, with 7 newly added in the last 30 days (0% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Home & Garden. 66% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

66%
Social media
1%
Meta ads
52%
Contact info
Total Stores
1,771
Active Shopify stores
New (30d)
7
Newly added in the last 30 days
Avg. Products
502
Among 1,683 stores with catalog data
Avg. Price
$270
Among 1,653 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

34 17 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

7 new stores were added in the past 30 days (0% of the total). Growth is slow, suggesting this is a mature or saturated space. This is below the Shopify average of 17%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 298 · 18%
10-49 530 · 31%
50-199 461 · 27%
200-999 281 · 17%
1k-4.9k 81 · 5%
5k+ 32 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
34% coverage
Arts & Entertainment
11% coverage
Home & Garden
10% coverage
Beauty & Cosmetics
9% coverage
Jewelry & Watches
7% coverage
Celebrations & Gifts
5% coverage
Food & Beverages
5% coverage
Electronics
4% coverage
Health
3% coverage
Books & Literature
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 502 because some stores carry much larger inventories. That's larger than the Shopify average of 447. The most popular store categories in this market are Apparel & Accessories, Arts & Entertainment, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 441 · 27%
$25-$49 506 · 31%
$50-$99 283 · 17%
$100-$199 168 · 10%
$200-$499 133 · 8%
$500+ 122 · 7%
Store currencies
USD 1,113 EUR 184 GBP 90 CAD 75 AUD 66 INR 49 MXN 15 ZAR 15

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $270 because some stores price much higher, pulling it up. That's above the Shopify average of $212.

Popular apps

The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups.

Social media platforms

Instagram (59%), Facebook (49%), Twitter / X (14%).

Instagram
59%
Facebook
49%
Twitter / X
14%
YouTube
14%
Pinterest
9%
TikTok
9%
LinkedIn
3%

Social media adoption is strong at 66%, and 1% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (7%), Google Ads (3%).

Google Analytics
23%
Google Tag Manager
7%
Google Ads
3%
Facebook Pixel
2%
Pinterest Pixel
0%
TikTok Pixel
0%

Popular themes

The most used are Debut, Dawn, Brooklyn.

Debut 17% Dawn 12% Brooklyn 3% Prestige 3% Minimal 2% Venture 2% Impulse 2% Narrative 2%

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Geographic breakdown

Province and city-level distribution within Ethiopia

Top provinces / states
Province Stores Share
California 156 9%
England 92 5%
New York 88 5%
Florida 74 4%
Texas 60 3%
Ontario 47 3%
Georgia 42 2%
New Jersey 33 2%
Illinois 31 2%
Top cities
City Stores Share
London 24 1%
Los Angeles 24 1%
New York 19 1%
Singapore 16 1%
Brooklyn 14 1%
Dubai 13 1%
Paris 13 1%
Chicago 12 1%
Miami 9 1%
San Diego 9 1%
Top shipping destinations
United States · 1,238 Canada · 656 United Kingdom · 638 Germany · 593 France · 589 Italy · 581 Spain · 576 Belgium · 574 Ireland · 572

Representative stores

A varied sample — weighted by data completeness, refreshed daily

205 products $98 avg 1 ads
Apparel & Accessories women clothing ethnic wear
1,240 products $33 avg 1 ads
Electronics drone store drone accessories Tabs Studio
206 products $27 avg 1 ads
Celebrations & Gifts Arts & Entertainment virtual race gift card Pop Convert ‑ Pop Ups, Banners SP Sales Pop up Social Proof
Cottonovi Ethiopia
532 products $17 avg 1 ads
Apparel & Accessories clothing store children and women clothes Privy ‑ Email, SMS & Pop Ups
59 products $33 avg 2 ads
Apparel & Accessories streetwear clothing men's fashion Klaviyo: Email Marketing & SMS
98 products $21 avg
Apparel & Accessories boutique clothing gift cards
111 products $59 avg
Jewelry & Watches custom jewelry handmade jewelry AfterShip Email Marketing,SMS Printful: Print on Demand
30 products $39 avg
Apparel & Accessories Home & Garden fashion accessories home decor
19 products $302 avg
Business & Industrial agile business analysis Avada AI SEO Suite Optimizer
Gizet Ethiopia
137 products $23 avg
Apparel & Accessories Electronics Home & Garden hats earbuds
7 products $48 avg
Arts & Entertainment script consulting film consulting Klaviyo: Email Marketing & SMS
282 products $53 avg
Apparel & Accessories sorority accessories fraternity merchandise Honeycomb Upsell & Cross Sell Klaviyo: Email Marketing & SMS

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FAQ

How many Shopify stores are in Ethiopia?

Our database tracks 1,771 active Shopify stores in Ethiopia.

How fast is the Ethiopia Shopify market growing?

In the past 30 days, 7 new Shopify stores were indexed in Ethiopia, reflecting a 0% monthly growth rate.

What is the average catalog size for Ethiopia Shopify stores?

Among Shopify stores in Ethiopia with catalog data, the average is about 502 products. The most common catalog size range is 10-49.

What are the most popular apps among Ethiopia Shopify stores?

The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.