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Updated May 18, 2026
Shopify

1,121 Shopify Stores in Ethiopia: Stats & Trends (2026)

We track 1,121 active Shopify stores in Ethiopia, with 32 newly added in the last 30 days (3% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Arts & Entertainment. 61% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

61%
Social media
1%
Meta ads
50%
Contact info
Total Stores
1,121
Active Shopify stores
New (30d)
32
Newly added in the last 30 days
Avg. Products
343
Among 1,078 stores with catalog data
Avg. Price
$200
Among 1,057 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

32 16 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

32 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 202 · 19%
10-49 384 · 36%
50-199 276 · 26%
200-999 153 · 14%
1k-4.9k 51 · 5%
5k+ 12 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
33% coverage
Home & Garden
10% coverage
Arts & Entertainment
10% coverage
Beauty & Cosmetics
9% coverage
Jewelry & Watches
7% coverage
Celebrations & Gifts
5% coverage
Food & Beverages
5% coverage
Electronics
4% coverage
Health
2% coverage
Toys & Games
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 343 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Arts & Entertainment.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 298 · 28%
$25-$49 320 · 30%
$50-$99 175 · 17%
$100-$199 108 · 10%
$200-$499 83 · 8%
$500+ 73 · 7%
Store currencies
USD 694 EUR 111 CAD 55 GBP 47 AUD 44 INR 34 ETB 20 JPY 10

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $200 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Shopify Inbox, Printful: Print on Demand.

Social media platforms

Instagram (55%), Facebook (46%), Twitter / X (14%).

Instagram
55%
Facebook
46%
Twitter / X
14%
YouTube
14%
Pinterest
10%
TikTok
9%
LinkedIn
2%

Social media adoption is strong at 61%, and 1% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (8%), Google Ads (3%).

Google Analytics
23%
Google Tag Manager
8%
Google Ads
3%
Facebook Pixel
2%
Pinterest Pixel
1%
TikTok Pixel
1%

Popular themes

The most used are Debut, Dawn, Brooklyn.

Debut 18% Dawn 14% Brooklyn 4% Minimal 3% Venture 3% Horizon 2% Narrative 2% Prestige 2%

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Geographic breakdown

Province and city-level distribution within Ethiopia

Top provinces / states
Province Stores Share
California 88 8%
England 53 5%
Florida 52 5%
Texas 52 5%
New York 48 4%
Ontario 42 4%
Georgia 29 3%
New South Wales 25 2%
Illinois 19 2%
Top cities
City Stores Share
London 29 3%
Toronto 18 2%
New York 13 1%
Addis Ababa 12 1%
Los Angeles 11 1%
Dubai 10 1%
Paris 10 1%
Atlanta 8 1%
Houston 7 1%
Philadelphia 7 1%
Top shipping destinations
United States · 791 Canada · 423 United Kingdom · 414 Germany · 381 France · 381 Italy · 375 Netherlands · 374 Spain · 373 Sweden · 373

Representative stores

A varied sample - weighted by data completeness, refreshed daily

163 products $1820 avg 1 ads
Jewelry & Watches lab-grown diamonds jewellery dubai Klaviyo: Email Marketing & SMS
206 products $138 avg
Jewelry & Watches earrings jewelry store
27 products $21 avg
Beauty & Cosmetics vegan skincare cruelty-free cosmetics FoxKit AIO Upsell Cross‑sell Klaviyo: Email Marketing & SMS
37 products $71 avg
Celebrations & Gifts flower delivery addis fresh flower bouquets
1,683 products $27 avg
Arts & Entertainment band merchandise movie merch FoxKit AIO Upsell Cross‑sell Judge.me Product Reviews App
53 products $15 avg
Apparel & Accessories men's hoodie men's shirts SalesPop: Order & Sales Popup
128 products $14 avg
Baby & Kids baby clothing children's apparel
14 products $31 avg
Home & Garden home decor fragrance
299 products $25 avg
Apparel & Accessories clothing fashion accessories Textbox & Textfield by Textify
47 products $29 avg
Toys & Games Baby & Kids educational toys baby products UpPromote Affiliate Marketing Judge.me Checkout Comments
Sinner Ethiopia
12 products $13 avg
Apparel & Accessories women's lingerie nightwear Judge.me Product Reviews App
11 products $33 avg
Food & Beverages hand-crafted syrups natural grain products Printful: Print on Demand

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FAQ

How many Shopify stores are in Ethiopia?

Our database tracks 1,121 active Shopify stores in Ethiopia.

How fast is the Ethiopia Shopify market growing?

In the past 30 days, 32 new Shopify stores were indexed in Ethiopia, reflecting a 3% monthly growth rate.

What is the average catalog size for Ethiopia Shopify stores?

Among Shopify stores in Ethiopia with catalog data, the average is about 343 products. The most common catalog size range is 10-49.

What are the most popular apps among Ethiopia Shopify stores?

The top apps are Klaviyo: Email Marketing & SMS, Shopify Inbox, Printful: Print on Demand. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.