594 Shopify Charms Stores: Stats & Market Data (2026)
594 active Shopify stores fall into the Charms segment, with 108 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Jewelry & Watches, Arts & Entertainment, Apparel & Accessories. 70% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
108 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 28%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Electronics 2Among stores with catalog data, the 50-199 product range is most common. The average is 806 products per store. That's larger than the Shopify average of 436. The strongest country concentrations are United States, United Kingdom, India.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $259 because some stores price much higher, pulling it up. That's above the Shopify average of $216.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Hextom: Free Shipping Bar, Loox ‑ Visual Product Reviews.
Marketing & analytics tools
Google Analytics (28%), Google Tag Manager (9%), Google Ads (4%).
Popular themes
The most used are Dawn, Horizon, Prestige.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Lucky Orange Heatmaps & Replay
Shiprocket: eCommerce Shipping
Awin ‑ Affiliate Marketing
Hextom: Countdown Timer Bar
Afterpay On‑Site Messaging
Klaviyo: Email Marketing & SMS
Bundler ‑ Product Bundles App
CartBot: Gift with purchase
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Start Free TrialFAQ
How many Shopify Charms stores are there?
We currently track 594 active Shopify stores in the Charms segment.
Are Shopify Charms stores growing?
Yes. In the last 30 days, 108 new stores were indexed in the Charms segment, showing a 18% monthly growth rate.
What is the average product price in Shopify Charms stores?
Among stores with pricing data, the average listed price is about $259, with the most common pricing band at Under $25.
What apps are most popular for Shopify Charms stores?
The top apps are Klaviyo: Email Marketing & SMS, Hextom: Free Shipping Bar, Loox ‑ Visual Product Reviews. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (67%), Facebook (39%), TikTok (26%).
Social media engagement is exceptionally high: 70% of stores maintain social profiles and 8% run Meta ads. That's 12 percentage points above the Shopify average of 58%.