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Shopify topic analytics
Topic
Updated Apr 27, 2026
Shopify

758 Shopify Comfort Stores: Stats & Market Data (2026)

758 active Shopify stores fall into the Comfort segment, with 95 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Home & Garden, Apparel & Accessories, Health. 53% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.

53%
Social media
13%
Meta ads
59%
Contact info
Total Stores
758
Active Shopify stores
New (30d)
95
Newly added in the last 30 days
Avg. Products
115
Among 742 stores with catalog data
Avg. Price
$160
Among 740 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

90 45 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

95 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 319 · 43%
10-49 252 · 34%
50-199 101 · 14%
200-999 59 · 8%
1k-4.9k 10 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
44% coverage
Apparel & Accessories
32% coverage
Health
13% coverage
Beauty & Cosmetics
4% coverage
Baby & Kids
2% coverage
Furniture
2% coverage
Adult
2% coverage
Electronics
2% coverage
Travel
1% coverage
Arts & Entertainment
1% coverage
Celebrations & Gifts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 115 because some stores carry much larger inventories. That's smaller than the Shopify average of 446. The strongest country concentrations are United States, India, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 127 · 17%
$25-$49 255 · 34%
$50-$99 193 · 26%
$100-$199 90 · 12%
$200-$499 36 · 5%
$500+ 39 · 5%
Store currencies
USD 298 EUR 157 AUD 43 GBP 36 INR 26 CAD 25 BRL 15 SEK 13

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $160 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Loox ‑ Product Reviews App, Bundler ‑ Product Bundles App, UpPromote Affiliate Marketing.

Social media platforms

Instagram (50%), Facebook (40%), TikTok (18%).

Instagram
50%
Facebook
40%
TikTok
18%
YouTube
11%
Twitter / X
6%
Pinterest
6%
LinkedIn
3%

Social media adoption is strong at 53%, and 13% of stores run Meta ad campaigns. That's 8 percentage points below the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (14%), Google Ads (6%).

Google Analytics
32%
Google Tag Manager
14%
Google Ads
6%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 21% Horizon 6% Shrine Pro 6% Refresh 4% Sense 3% Impact 3% Impulse 2% Debut 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

8 products $24 avg 1 ads
Health wellness products relaxation accessories
2,113 products $298 avg 1 ads
Apparel & Accessories footwear shoes
54 products $222 avg 2 ads
Home & Garden relaxation comfort
27 products $24 avg 1 ads
Apparel & Accessories activewear gym clothing
97 products $704 avg 3 ads
Home & Garden mattresses pillows
80 products $165 avg 1 ads
Home & Garden bedding home decor Bundler ‑ Product Bundles App Klaviyo: Email Marketing & SMS
16 products $42 avg 8 ads
Apparel & Accessories insoles comfort ShareASale
12 products $74 avg 27 ads
Apparel & Accessories lifestyle activewear
337 products $146 avg 61 ads
Apparel & Accessories fashion luxury Rebuy Personalization Engine Weglot: AI & Human Translate
66 products $31 avg 3 ads
Apparel & Accessories fashion clothing Bundler ‑ Product Bundles App Loox ‑ Product Reviews App
54 products $152 avg 8 ads
Home & Garden blankets home decor UpPromote Affiliate Marketing Loox ‑ Product Reviews App
357 products $40 avg 9 ads
Apparel & Accessories loungewear kids clothing Afterpay On‑Site Messaging AfterShip Email Marketing,SMS

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FAQ

How many Shopify Comfort stores are there?

We currently track 758 active Shopify stores in the Comfort segment.

Are Shopify Comfort stores growing?

Yes. In the last 30 days, 95 new stores were indexed in the Comfort segment, showing a 13% monthly growth rate.

What is the average product price in Shopify Comfort stores?

Among stores with pricing data, the average listed price is about $160, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Comfort stores?

The top apps are Loox ‑ Product Reviews App, Bundler ‑ Product Bundles App, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.