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Topic
Updated Apr 6, 2026
Shopify

1,493 Shopify Education Stores: Stats & Market Data (2026)

1,493 active Shopify stores fall into the Education segment, with 120 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Education & Courses, Books & Literature, Arts & Entertainment. 53% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

53%
Social media
8%
Meta ads
44%
Contact info
Total Stores
1,493
Active Shopify stores
New (30d)
120
Newly added in the last 30 days
Avg. Products
280
Among 1,374 stores with catalog data
Avg. Price
$222
Among 1,339 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

108 54 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

120 new stores were added in the past 30 days (8% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 590 · 43%
10-49 418 · 30%
50-199 238 · 17%
200-999 80 · 6%
1k-4.9k 34 · 2%
5k+ 14 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
77% coverage
Books & Literature
12% coverage
Arts & Entertainment
4% coverage
Toys & Games
3% coverage
Apparel & Accessories
3% coverage
Beauty & Cosmetics
1% coverage
Home & Garden
1% coverage
Celebrations & Gifts
1% coverage
Health
1% coverage
Electronics
1% coverage
Business & Industrial
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 280 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 492 · 37%
$25-$49 357 · 27%
$50-$99 158 · 12%
$100-$199 103 · 8%
$200-$499 121 · 9%
$500+ 108 · 8%
Store currencies
USD 744 EUR 155 GBP 93 CAD 86 AUD 76 INR 62 ARS 38 CLP 18

Among stores with pricing data, the most common price range is Under $25. The average is higher at $222 because some stores price much higher, pulling it up. That's above the Shopify average of $204.

Popular apps

The most popular are Printful: Print on Demand, UpPromote Affiliate Marketing, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (46%), Facebook (39%), YouTube (19%).

Instagram
46%
Facebook
39%
YouTube
19%
Twitter / X
11%
TikTok
10%
LinkedIn
5%
Pinterest
3%

Social media adoption is strong at 53%, and 8% of stores run Meta ad campaigns. That's 13 percentage points below the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (22%), Google Tag Manager (6%), Facebook Pixel (3%).

Google Analytics
22%
Google Tag Manager
6%
Facebook Pixel
3%
Google Ads
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 26% Debut 10% Horizon 8% Refresh 4% Sense 2% Shrine Pro 2% Spotlight 2% Studio 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

NSG Hair United States
117 products $606 avg 2 ads
Education & Courses training education
5 products $32 avg 14 ads
Education & Courses learning mastery
155 products $18 avg 5 ads
Beauty & Cosmetics beauty cosmetics
Disbuck United States
33 products $43 avg 1 ads
Toys & Games children toys Conversion Bear Trust Badges
10 products $35 avg 4 ads
Education & Courses education learning
35 products $35 avg 1 ads
Education & Courses learning education Upsell & Cross Sell — Selleasy
Edu Kids Lebanon
78 products $19 avg 1 ads
Education & Courses learning children
26 products $14 avg 1 ads
Education & Courses skills development learning
92 products $16 avg 1 ads
Education & Courses mathematics ebook Bundler ‑ Product Bundles App
21 products $1651 avg 1 ads
Education & Courses sat prep test preparation Klaviyo: Email Marketing & SMS Seal Subscriptions App
ZEPFILMS SHOP United States
7 products $16 avg 7 ads
Education & Courses ebooks online-courses
31 products $248 avg 1 ads
Books & Literature Education & Courses education digital books UpPromote Affiliate Marketing

Want the full dataset?

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FAQ

How many Shopify Education stores are there?

We currently track 1,493 active Shopify stores in the Education segment.

Are Shopify Education stores growing?

Yes. In the last 30 days, 120 new stores were indexed in the Education segment, showing a 8% monthly growth rate.

What is the average product price in Shopify Education stores?

Among stores with pricing data, the average listed price is about $222, with the most common pricing band at Under $25.

What apps are most popular for Shopify Education stores?

The top apps are Printful: Print on Demand, UpPromote Affiliate Marketing, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.