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Topic
Updated Apr 6, 2026
Shopify

2,114 Shopify Essential oils Stores: Stats & Market Data (2026)

2,114 active Shopify stores fall into the Essential oils segment, with 76 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 73% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

73%
Social media
6%
Meta ads
60%
Contact info
Total Stores
2,114
Active Shopify stores
New (30d)
76
Newly added in the last 30 days
Avg. Products
159
Among 2,089 stores with catalog data
Avg. Price
$52
Among 2,067 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

80 40 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

76 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 283 · 14%
10-49 781 · 37%
50-199 654 · 31%
200-999 325 · 16%
1k-4.9k 41 · 2%
5k+ 5 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
64% coverage
Home & Garden
31% coverage
Health
15% coverage
Food & Beverages
4% coverage
Arts & Entertainment
3% coverage
Celebrations & Gifts
3% coverage
Jewelry & Watches
1% coverage
Apparel & Accessories
1% coverage
Books & Literature
1% coverage
Education & Courses
0% coverage
Adult
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 159 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, India, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,126 · 54%
$25-$49 601 · 29%
$50-$99 238 · 12%
$100-$199 62 · 3%
$200-$499 25 · 1%
$500+ 15 · 1%
Store currencies
USD 878 EUR 271 AUD 182 CAD 152 GBP 134 INR 126 SGD 41 MXN 31

Among stores with pricing data, the most common price range is Under $25. The average is higher at $52 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Hextom: Free Shipping Bar, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (68%), Facebook (59%), YouTube (17%).

Instagram
68%
Facebook
59%
YouTube
17%
TikTok
15%
Pinterest
11%
Twitter / X
11%
LinkedIn
4%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 6% run Meta ads. That's 7 percentage points above the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (44%), Google Tag Manager (12%), Google Ads (5%).

Google Analytics
44%
Google Tag Manager
12%
Google Ads
5%
Facebook Pixel
3%
Pinterest Pixel
0%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Debut, Sense.

Dawn 21% Debut 8% Sense 5% Craft 4% Prestige 3% Horizon 3% Refresh 2% Impulse 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

96 products $21 avg 5 ads
Home & Garden aroma diffuser essential oils Loox: Product Reviews App & AI
124 products $17 avg 1 ads
Home & Garden aromatherapy essential oils Hextom: Countdown Timer Bar Hextom: Free Shipping Bar
502 products $48 avg 1 ads
Beauty & Cosmetics essential oils carrier oils
NEOM Wellbeing United States
226 products $45 avg 1 ads
Beauty & Cosmetics natural skincare essential oils Seers Ai GDPR Cookie Banner
50 products $8 avg 7 ads
Beauty & Cosmetics ayurvedic skincare aromatherapy
211 products $16 avg 8 ads
Beauty & Cosmetics Health essential oils natural skincare
27 products $22 avg 1 ads
Beauty & Cosmetics magnesium creams body care Loox: Product Reviews App & AI Unlimited Bundles & Discounts
152 products $9 avg 2 ads
Beauty & Cosmetics natural cosmetics aromatherapy
460 products $22 avg 2 ads
Beauty & Cosmetics natural skincare ingredients diy skincare
84 products $46 avg 716 ads
Home & Garden natural cleaning products essential oils
106 products $20 avg 1 ads
Beauty & Cosmetics natural skincare aromatherapy
21 products $9 avg 1 ads
Health natural products organic wellness Avada AI SEO Image Optimizer Pop Convert ‑ Pop Ups, Banners

Want the full dataset?

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FAQ

How many Shopify Essential oils stores are there?

We currently track 2,114 active Shopify stores in the Essential oils segment.

Are Shopify Essential oils stores growing?

Yes. In the last 30 days, 76 new stores were indexed in the Essential oils segment, showing a 4% monthly growth rate.

What is the average product price in Shopify Essential oils stores?

Among stores with pricing data, the average listed price is about $52, with the most common pricing band at Under $25.

What apps are most popular for Shopify Essential oils stores?

The top apps are Klaviyo: Email Marketing & SMS, Hextom: Free Shipping Bar, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.