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Topic
Updated Apr 27, 2026
Shopify

144 Shopify Ethical apparel Stores: Stats & Market Data (2026)

144 active Shopify stores fall into the Ethical apparel segment, with 13 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Arts & Entertainment. 76% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

76%
Social media
12%
Meta ads
58%
Contact info
Total Stores
144
Active Shopify stores
New (30d)
13
Newly added in the last 30 days
Avg. Products
291
Among 141 stores with catalog data
Avg. Price
$102
Among 138 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

13 6 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

13 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 16 · 11%
10-49 29 · 21%
50-199 56 · 40%
200-999 32 · 23%
1k-4.9k 7 · 5%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
99% coverage
Home & Garden
3% coverage
Arts & Entertainment
1% coverage
Books & Literature
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 291 products per store. That's smaller than the Shopify average of 446. The strongest country concentrations are United States, India, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 11 · 8%
$25-$49 42 · 30%
$50-$99 34 · 25%
$100-$199 36 · 26%
$200-$499 14 · 10%
$500+ 1 · 1%
Store currencies
USD 48 EUR 27 CAD 14 AUD 13 INR 13 GBP 12 CHF 5 DKK 4

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $102 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Kiwi Size Chart & Recommender, Klaviyo: Email Marketing & SMS, Printful: Print on Demand.

Social media platforms

Instagram (74%), Facebook (55%), TikTok (16%).

Instagram
74%
Facebook
55%
TikTok
16%
Pinterest
15%
YouTube
13%
Twitter / X
11%
LinkedIn
6%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 12% run Meta ads. That's 15 percentage points above the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (48%), Google Tag Manager (13%), Google Ads (5%).

Google Analytics
48%
Google Tag Manager
13%
Google Ads
5%
Facebook Pixel
2%

Popular themes

The most used are Dawn, Craft, Horizon.

Dawn 29% Craft 3% Horizon 3% Impulse 3% Prestige 3% Symmetry 3% Pipeline 3% Spotlight 3%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

CIRCULAR LIBRARY United States
323 products $287 avg 2 ads
Apparel & Accessories circular fashion sustainable clothing
219 products $59 avg 11 ads
Apparel & Accessories sustainable clothing ethical apparel
335 products $157 avg 18 ads
Apparel & Accessories sustainable fashion eco friendly clothing Kiwi Size Chart & Recommender ShareASale
79 products $148 avg 32 ads
Apparel & Accessories fair trade fashion sustainable clothing
103 products $90 avg
Apparel & Accessories sustainable fashion handwoven
784 products $103 avg
Apparel & Accessories sustainable fashion eco friendly clothing
22 products $49 avg
Apparel & Accessories printed t-shirts organic cotton
50 products $39 avg
Apparel & Accessories sustainable clothing women's fashion
323 products $39 avg
Apparel & Accessories indigenous fashion australian clothing
79 products $103 avg
Apparel & Accessories period underwear sustainable clothing Loox ‑ Product Reviews App
1,093 products $95 avg
Apparel & Accessories sustainable clothing ethical apparel Kiwi Size Chart & Recommender Klaviyo: Email Marketing & SMS
Retro Club Indonesia
19 products $65 avg
Apparel & Accessories ethical apparel adventure clothing Conversion Bear Trust Badges

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FAQ

How many Shopify Ethical apparel stores are there?

We currently track 144 active Shopify stores in the Ethical apparel segment.

Are Shopify Ethical apparel stores growing?

Yes. In the last 30 days, 13 new stores were indexed in the Ethical apparel segment, showing a 9% monthly growth rate.

What is the average product price in Shopify Ethical apparel stores?

Among stores with pricing data, the average listed price is about $102, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Ethical apparel stores?

The top apps are Kiwi Size Chart & Recommender, Klaviyo: Email Marketing & SMS, Printful: Print on Demand. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.